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How Many Ads Do You Watch Per Content Video

In April 2011, 32.6 million UK online video viewers watched a total of 5.4 billion online videos, of which 238.4 million were ads.
36% - ights/Infographics/How-Many-Ads-Do-You-Watch-Per-Content-Video

Six new trends impacting Canadian retailers this year

Today’s Canadians spend more time on retail sites with their mobile device than a desktop or laptop. What’s more, mobile-only visitors make up over 50% of traffic to 8 of 8 prominent retail sites. What else has changed, and where are the opportunities...
36% - ights/Infographics/Six-new-trends-impacting-Canadian-retailers-this-year

Which Social Networks Have the Most Engaged Audience

Last week comScore released the 2015 U.S. Digital Future in Focus, our annual report highlighting the key digital trends of 2014 with an eye towards what they mean for the coming year. Social media remains one of the paramount digital topics, as leading...
36% - ights/Blog/Which-Social-Networks-Have-the-Most-Engaged-Audience

Comscore and Snowflake: Data Delivery at Scale

Comscore and Snowflake came together on May 1, 2024, in a webinar called ‘Comscore Collaborates with Media Partners in Snowflake Data Clean Rooms for Audience Insights, Measurement, and Enrichment’. It was an hour geared towards technologists, business...
36% - ights/Blog/Comscore-and-Snowflake-Data-Delivery-at-Scale

comScore in Journal of Advertising Research on How to Distinguish Valuable from Nice to Know

In the following article entitled “In the Digital World, Not Everything That Can Be Measured Matters” comScore Co-Founder and Chairman Emeritus Gian Fulgoni identifies the metrics that matter to marketers’ return on advertising investment (ROI) versus...
36% - ights/Blog/comScore-in-Journal-of-Advertising-Research-on-How-to-Distinguish-Valuable-from-Nice-to-Know

validated Campaign Essentials Germany

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in Germany by Mike Read, Kirby Winfield and Peter Bernschneider. In addition to digital trends in Europe and Germany it discusses the importance of ad...
36% - ights/Presentations-and-Whitepapers/2012/validated-Campaign-Essentials-Germany

Let the Evolution Begin

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the Italy by Mike Read and Fabrizio Angelini.
36% - ights/Presentations-and-Whitepapers/2012/Let-the-Evolution-Begin

validated Campaign Essentials Webinar Germany

Peter Bernschneider discusses digital trends in Europe and Germany and shares key insights about the importance of ad validation in the digital world and how comScore's validated Campaign Essentials can help the media industry.
36% - ights/Presentations-and-Whitepapers/2012/validated-Campaign-Essentials-Webinar-Germany

The Impact of Connected Devices on Consumer Behavior

This session will provide an overview of the multi-device landscape shaping digital media consumption and communication across multiple global markets. Gregor will highlight significant differences in use across certain markets and will dive into detail...
36% - ights/Presentations-and-Whitepapers/2013/The-Impact-of-Connected-Devices-on-Consumer-Behavior

The value of data in an evolving digital world

comScore SVP Marketing International Paul Goode describes how understanding the data behind digital consumer relationships adds value to businesses and what is the challenge of measuring an increasingly complicated digital ecosystem. The presentation...
36% - ights/Presentations-and-Whitepapers/2013/The-value-of-data-in-an-evolving-digital-world