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comScore's read on Black Friday
Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses growing online sales, and traffic in stores this Black Friday weekend on CNBC.
39% -
ights/Videos/Interview/comScores-read-on-Black-Friday
comScore on Programmatic
In our comScore on Programmatic event, we discussed how the potential of programmatic has been overshadowed by issues like fraud, viewability and brand safety and the need to rely on trust for a good relationship between all players in the digital ecosystem.
55% -
ights/Presentations-and-Whitepapers/2015/comScore-on-Programmatic
Lessons Learned in Digital Advertising APAC
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
17% -
ights/Blog/Lessons-Learned-in-Digital-Advertising-APAC
Mobile Millennials in Canada
Millennials are among the most highly sought-after groups for advertisers. At the same time, they show radically different digital behaviours compared to your average Canadian. For example, a whopping 70% of Millennials access the internet across both...
17% -
ights/Infographics/Mobile-Millennials-in-Canada
comScore em Associacao com a IMS Anuncia A Nova Pesquisa sobre Viewers de Vídeos Online na America Latina
Today, comScore, a global media measurement and analytics company, in association with IMS Internet Media Services (IMS), the leading digital marketing communications company that partners with fast-moving business seeking to expand into and within Latin...
33% -
ights/Press-Releases/2015/11/comScore-in-Association-with-IMS-Announces-New-Research-on-Digital-Video-Viewers-in-Latin-America
75 of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile
More than ever, audiences are consuming content across platforms, including mobile. In order to deliver the right message to each audience, consumer habits across these platforms and different types of content need to be understood. These insights can...
17% -
ights/Infographics/75-of-Millennials-in-Brazil-Either-Access-the-Internet-on-Multiple-Platforms-or-Exclusively-on-Mobile
Optimise Toward Golden Impressions to Put Trust Back Into Digital Advertising
The issues of viewability, brand safety and invalid traffic, particularly non-human traffic, have increasingly given rise to negative connotations for our industry. These combined have slowly dripped away at the underlying faith in the digital ecosystem....
17% -
ights/Blog/Optimise-Toward-Golden-Impressions-to-Put-Trust-Back-Into-Digital-Advertising
Mobile is now more engaging than desktop in Canada
As Canadians ease their way into a ‘Multi-Platform Majority,’ successful marketers are delivering seamless and engaging brand experiences across desktop and mobile devices. While just over half of Canadians are accessing the Internet across platforms,...
17% -
ights/Infographics/Mobile-is-now-more-engaging-than-desktop-in-Canada
Trends in Marketing Intelligence
Now that comScore Digital Analytix® has been named as "VISIONARY" in Gartner´s Magic Quadrant for Digital Marketing Analytic, we present how our innovative practices for enterprise analytics and how they are helping our clients to solve their main business...
17% -
ights/Presentations-and-Whitepapers/2015/Trends-in-Marketing-Intelligence
The Split of Time Across Devices Is Influenced by Content Category
We know that mobile usage is on the rise. And that means your audience is more of a moving target than ever. A good media plan is designed to ensure your message will have the desired impact. But to do that, you need to know what screen it will be seen...
17% -
ights/Infographics/The-Split-of-Time-Across-Devices-Is-Influenced-by-Content-Category
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