Search for "letra el culevante" returned 1889 matches

How African American and Caucasian Millennials Are Affected by Targeted Advertising

comScore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effectively market to them across media. Figure 1 illustrates...
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Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketplace

The daily deal industry is the new American West of the Internet. Stark differences in the geographic, demographic and advertising targets of Groupon and LivingSocial suggest that the sheer size and raw potential of the unclaimed market has meant that...
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Yandex: From Russia with Love

Russian search giant Yandex recently completed the biggest dot com IPO since Google, raising $1.3 billion as it debuted on NASDAQ on May 25th. The listing, allied with subsequent share dealings, gives the Russian search engine a market cap of more than...
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Staying Ahead of Invalid Traffic in Digital Audience Measurement

Since the dawn of the Internet, spam has been one of the most prevalent issues plaguing legitimate digital businesses. This persistent pest exists in a variety of very familiar forms, such as email, link and search spam. In comScore’s business of measuring...
17% - ights/Blog/Staying-Ahead-of-Invalid-Traffic-in-Digital-Audience-Measurement

comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the...
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Q and A Search: Who, What, Where, When, Why and How

A search query, in its essence, is a question requiring an answer. Fortunately the search engines are intelligent enough to find us what we need with most any query, but some inquiries require more specification than just a term. Searchers use modifiers...
17% - ights/Blog/Q-and-A-Search-Who-What-Where-When-Why-and-How

Searcher Demographics – We Are What We Search

As an extension of the targeting by intent strategy, a sophisticated and growing segment of brands are turning to searcher demographics to conduct detailed analyses of their online audience. There are already lots of opportunities for marketers to customize...
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Advertising Engagement: Giving Creative Credit Where Credit is Due

Across brand-building disciplines, a chorus championing the virtue of measuring engagement in ad testing grows in number and volume with the emergence of each new digital channel. I and the rest of us at comScore ARS agree that advertising engagement...
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Battle of the Browsers: Impacting Search Share

This past week I decided to download the newly released Firefox 4 web browser, which featured several noticeable improvements over previous versions. As someone who lives and breathes search every day, my eyes were immediately draw to the new look of...
17% - ights/Blog/Battle-of-the-Browsers-Impacting-Search-Share

The NFL & Fantasy Football: A Match Made in Search Heaven

The Internet created an ideal environment for the growth and adoption of fantasy football as the powerhouse of engagement that it is today. This engagement has translated into what is now a multi-billion dollar industry, making it a highly competitive...
17% - ights/Blog/The-NFL-Fantasy-Football-A-Match-Made-in-Search-Heaven