Search for "lisa coachella 2025 x" returned 479 matches

A Measurement Manifesto

"A Measurement Manifesto" presented by Josh Chasin at OMMA Metrics in San Francisco. In this metrics manifesto, we’ll take a brand advertiser-centric view of the measurement ecosystem and try to sort it all out. We measure everything we can… but are we...
41% - ights/Presentations-and-Whitepapers/2010/A-Measurement-Manifesto

RIM Smartphone Users Least Likely to Own iPad in Europe

Although a perception may exist that iPad owners tend to be those with a very strong affinity for Apple products, an analysis of the mobile devices of iPad owners indicates that may not be the case.
41% - ights/Infographics/RIM-Smartphone-Users-Least-Likely-to-Own-iPad-in-Europe

Comscore at the 20th Annual Needham Technology Media Consumer Conference

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that its executive leadership will participate in Needham & Co.’s 20th Annual Technology, Media, and Consumer Conference.
40% - ights/Press-Releases/2025/5/Comscore-at-the-20th-Annual-Needham-Technology-Media-Consumer-Conference

Part 2 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption shifts to digital. One of the ways we see this advantage...
39% - ights/Blog/Part-2-Why-the-Power-of-Habit-Drives-Power-Law-Distributions-in-Mobile-App-Usage

The State of Social Media Brasil

Em um cenário com diversas plataformas e formatos de conteúdo, compreender a evolução do consumo é essencial para decisões mais estratégicas.
39% - ights/Presentations-and-Whitepapers/2025/The-State-of-Social-Media-Brasil

Bloggers Heavy Consumers of Online Media


39% - ights/Press-Releases/2008/03/Bloggers-Heavy-Consumers-of-Online-Media

Monetizing the Full Value of the Consumer for Brands and Publishers

Social platforms have the ability to move an audience through the holistic purchase funnel – from awareness all the way through conversion and beyond.
39% - ights/Blog/Monetizing-the-Full-Value-of-the-Consumer-for-Brands-and-Publishers

Comscore Launches Certified Deal IDs in Magnites SSP

Comscore Certified Deal IDs, initially available through Magnite's supply-side platform (SSP), leverage Comscore's trusted content measurement rankings to offer advertisers a reliable path to high-quality programmatic inventory, enabling more effective...
38% - ights/Press-Releases/2025/5/Comscore-Launches-Certified-Deal-IDs-in-Magnites-SSP

Comscore Secures Multi-Season Agreement with The Summit League

Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I intercollegiate athletic conference with membership...
37% - ights/Press-Releases/2025/4/Comscore-Secures-Multi-Season-Agreement-with-The-Summit-League

What Happens When You Stop Measuring in Silos

This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
37% - ights/Blog/What-Happens-When-You-Stop-Measuring-in-Silos