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dentsu and Comscore Partner to Transact on Advanced Audiences in Local TV
Comscore, Inc. (Nasdaq: SCOR), today announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.
32% -
ights/Press-Releases/2022/9/dentsu-and-Comscore-Partner-to-Transact-on-Advanced-Audiences-in-Local-TV
Paris 2024 Olympics The Evolution of Viewing Experiences and Audience Engagement
The long-anticipated Paris 2024 Olympic Games are kicking off today, and you may be setting your phone reminders for the Opening Ceremony at 1:30 p.m. ET—that’s 7:30 p.m. Paris time! Whether or not you’re lucky enough to get a midday break, it's evident...
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ights/Blog/Paris-2024-Olympics-The-Evolution-of-Viewing-Experiences-and-Audience-Engagement
Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digital Devices
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced comprehensive measurement of YouTube audiences across all digital devices in the US.
31% -
ights/Press-Releases/2024/7/Comscore-Introduces-Comprehensive-YouTube-Audience-Measurement-Across-All-Digital-Devices
Comscore Expands YouTube CTV Viewership Measurement to International Markets
Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced an international expansion of its YouTube audience measurement capabilities. For the first time, YouTube Connected TV (CTV) platform reach and volumetrics—covering...
31% -
ights/Press-Releases/2025/2/Comscore-Expands-YouTube-CTV-Viewership-Measurement-to-International-Markets
Comscore, the Benchmarking Partner, Powering Social-First Growth Strategy in Sports Media
Comscore Social provides market-level benchmarking reports to help media organisations measure performance, track competitors and guide smarter growth through audience engagement data among others.
31% -
e-Studies/Comscore-Powering-Social-First-Growth-Strategy-in-Sports-Media
Growing Number of Agencies Continue to Choose comScore as Local TV Currency in 2017
comScore today announced that a growing number of regional and local advertising agencies are continuing to choose comScore for their local TV currency, with 84 regional and local agencies signing new or expanded agreements in 2017 to use comScore’s local...
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ights/Press-Releases/2017/12/Growing-Number-of-Agencies-Continue-to-Choose-comScore-as-Local-TV-Currency-in-2017
Paris Fashion Week 2022 All the buzz from the French runway to global social feeds
Posts mentioning Paris Fashion Week 2022 generated over 39 million actions and 152 million video views across Facebook, Instagram, Twitter, and TikTok from September 26th – October 3rd. The conversation featured posts from magazines, media companies,...
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ights/Blog/Paris-Fashion-Week-2022-All-the-buzz-from-the-French-runway-to-global-social-feeds
Salud Girls o Estrella Galicia en las manos de Kylie y Kendall Jenner
El paso por Mallorca de las hermanas Jenner, no ha dejado indiferente a las redes sociales. A Estrella Galicia tampoco.
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ights/Blog/Salud-Girls-o-Estrella-Galicia-en-las-manos-de-Kylie-y-Kendall-Jenner
Comscore and Captivate Make the Case for Incremental Ad Spend in DOOH
Brands continue to allocate more ad dollars towards digital out-of-home (DOOH) with predictions that global ad spend will reach almost $27 billion dollars by 2025.
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ights/Blog/Comscore-and-Captivate-Make-the-Case-for-Incremental-Ad-Spend-in-DOOH
Third-Party Cookie Deprecation Is Still on the Horizon
The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the deprecation of third-party cookies past 2024, but that it...
30% -
ights/Blog/Third-Party-Cookie-Deprecation-Is-Still-on-the-Horizon
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