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Ovation TV signs with Comscore
Comscore today announced a new agreement to provide Ovation TV, America’s only arts network, with OnDemand Essentials, Comscore’s currency measurement service for Video On Demand.
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ights/Press-Releases/2020/2/Ovation-TV-signs-with-Comscore
Comscore + GDPR
The European Union’s General Data Protection Regulation (“GDPR”) contains Data Protection laws which apply across the EU. It contains a single set of rules which govern how personal data, as defined by the GDPR, is processed. The GDPR, applies to organizations...
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ut/Privacy/Comscore-and-GDPR
Comscore and REVOLT Media and TV Announce a MultiYear Renewal for its Partnership for Digital Measurement
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, and REVOLT Media and TV, a music-oriented digital cable content provider owned by Sean “Diddy” Combs, announced a multi-year renewal for the use of Comscore’s Digital...
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ights/Press-Releases/2020/2/Comscore-and-REVOLT-Media-and-TV-Announce-a-MultiYear-Renewal-for-its-Partnership-for-Digital-Measurement
Security
Comscore is committed to security in our practices, procedures, and solutions, all of which are built upon our reliance on key people, processes, and technology.
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ut/Security
Whats Old is New Again The Renaissance of Contextual Targeting
For many marketers, evolving global privacy standards – like GDPR – have cast a shadow over the future of advertising, but the reality isn’t as apocalyptic as some might suggest. As marketers attempt to navigate the latest regulations, they are met by...
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ights/Blog/Whats-Old-is-New-Again-The-Renaissance-of-Contextual-Targeting
Context & Audiences, Targeting In Tandem
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ights/Videos/Interview/Context-Audiences-Targeting-In-Tandem
Gian Fulgoni Relishes Neverending Search For The Solution
We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketing second.
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ights/Videos/Interview/Gian-Fulgoni-Relishes-Neverending-Search-For-The-Solution
It's Make it or Break it Time for the Fall TV Season
September is here and with it comes fall foliage, back to school sales and the much anticipated start to the new TV season. Between now and December, networks will premiere almost 40 new programs in an effort to catch our attention and create this season's...
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ights/Blog/It-s-Make-it-or-Break-it-Time-for-the-Fall-TV-Season
comScore Appoints Xinyu Huang as Senior Vice President
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xinyu Huang has rejoined the comScore team as Senior Vice President, Managing Director of Greater China. Mr. Huang will be focused on providing strategic...
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ights/Press-Releases/2015/10/comScore-Appoints-Xinyu-Huang-as-Senior-Vice-President
提升数字广告中的信任和透明度
Whilst brand safety, ad fraud and viewability have been talked about for some time, the real impact on the digital ecosystem has not yet been fully realised.
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ights/Presentations-and-Whitepapers/2017/Bringing-Increased-Trust-and-Transparency-to-Digital-Advertising
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