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Tampa St Petersburg Residents Brace for Fall

Local TV Snapshot: September 19-25
11% - ights/Blog/Tampa-St-Petersburg-Residents-Brace-for-Fall

Comscore and Verisk’s Commerce Signals Expand Cookieless Audience Engagement for Advertisers

New Commerce Signals Predictive Audience Segments will help unlock privacy-friendly audience engagement for retail market
11% - ights/Press-Releases/2021/8/Comscore-and-Verisk-s-Commerce-Signals-Expand-Cookieless-Audience-Engagement-for-Advertisers

Online Sports in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at the consumption of sports content in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot covers that offer...
11% - ights/Blog/Online-Sports-in-the-Asia-Pacific-Region

India-s Cryptocurrency Boom

The pandemic in 2020 wreaked havoc across the world, the effects of which were felt by the global economy. This caused several commodities and assets to start losing their value and led to people to look for alternate assets to invest in. Owing to the...
11% - ights/Blog/India-s-Cryptocurrency-Boom

Automotive Social Media Ranking by Engagement

Motorcycle and automotive manufacturers to news sites and car service centers span the top social properties in India in the Automotive category, which has a cross-platform audience on Facebook, Twitter, and Instagram of more than 150 million people who...
11% - ights/Rankings/Automotive-Social-Media-Ranking-by-Engagement

For the first time fast viewing results for every local market

Striking a balance between speed and stability is a major driver of innovation in media measurement. But what if you could have both at the same time?
11% - ights/Blog/For-the-first-time-fast-viewing-results-for-every-local-market

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
11% - ights/Blog/Why-you-need-a-hybrid-targeting-strategy

2024 State of Gaming Report

Comscore’s proprietary 2024 State of Gaming report offers a thorough analysis of the US gaming audience, landscape, and emerging trends. This report provides key insights and actionable data to help marketers, content owners, and tech companies capitalize...
11% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Gaming-Report

Comscore TV Local empowers cosmetic brand to identify stations that best reach their target audiences

Comscore TV local reporting empowers advertisers to identify stations that most reach their cosmetic brand's Broad-Based, Target, and 1P Audiences​.
11% - e-Studies/Comscore-TV-Local-empowers-cosmetic-brand-to-identify-stations-that-best-reach-their-target-audiences

Maximizing the value of ad buys with Secret Weapon Media Agency

Secret Weapon Media Agency used Comscore insights to help their local RV dealership client reallocate budget to maximize value
11% - e-Studies/Maximizing-the-value-of-ad-buys-with-Secret-Weapon-Media-Agency