Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Tampa-St. Petersburg residents viewed 6.1M hours of local news telecasts this week, up approximately 5% versus the previous week.
Despite ranking just outside of the top 10 markets, Tampa-St. Petersburg, FL held its own on social media this week, ranking first in both video views and shares. Many of these views can be attributed to a few high-performing Facebook and YouTube live streams reporting on the impending Hurricane Ian.
Key Insights: Tampa-St. Petersburg residents followed national trends this week, as NFL viewing dominated this week’s rankings.
Key Insights: NFL and political commentary telecasts continued their success in Tampa-St. Petersburg this week.
Key Insights: Tampa-St. Petersburg kept things casual this week, seeing success with light-hearted posts across Facebook.
Cross-Platform metrics across Facebook, Instagram, and Twitter:
Definitions and Methodology
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