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comScore Releases Inaugural Data from Total Universe Report

comScore is excited to announce that we have released our first beta data set from the comScore Total Universe report, and we have some very interesting results to share. As background, the comScore Total Universe report provides audience measurement...
8% - ights/Blog/comScore-Releases-Inaugural-Data-from-Total-Universe-Report

Online Pinboards – Is this the new way to Facebook?

With news this week that Facebook is beginning to roll out its new Timeline feature, it reminds us that so much of what’s captured on the world’s most popular social networking site are our fondest memories. And if you look at your newsfeed in any given...
8% - ights/Blog/Online-Pinboards-Is-this-the-new-way-to-Facebook

A Look Back at the 2011 Holiday Shopping Season

With 2011 behind us, I thought you might be interested in some observations regarding what the holiday shopping season told us about the state of the consumer economy.
8% - ights/Blog/A-Look-Back-at-the-2011-Holiday-Shopping-Season

#RoyalWedding: The Role of Social Media in William and Kate’s Big Day

Unless you’ve been living in a media-free cave for the past month, you are well aware of the Royal Wedding taking place this Friday between Prince William and Kate Middleton. These nuptials mark the first major royal wedding since the dawn of the Internet...
8% - ights/Blog/RoyalWedding-The-Role-of-Social-Media-in-William-and-Kate-s-Big-Day

The Chicago FireStarter Venture Capital Fund

The digital revolution has touched us all, bringing extraordinary services to our finger tips and improving our lives in ways that would have been inconceivable just a short time ago. In recent years, Chicago has seen a variety of new technology companies...
8% - ights/Blog/The-Chicago-FireStarter-Venture-Capital-Fund

Game On! Online Sport Content Grows Around the Globe

Having recently joined comScore from a background steeped in sport, it’s an area close to my heart. Outside of the U.S., I believe that sport Web sites are a rather under-researched component of the sporting world compared to other industries, but there...
8% - ights/Blog/Game-On!-Online-Sport-Content-Grows-Around-the-Globe

Twitter Traffic Explodes...And Not Being Driven by the Usual Suspects!

Twitter seems to be just about everywhere these days, infiltrating pop culture and challenging traditional communication channels as people answer the simple Twitter question, “What are you doing?” Many people have hopped on the Twitter bandwagon - from...
8% - ights/Blog/Twitter-Traffic-Explodes-And-Not-Being-Driven-by-the-Usual-Suspects

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

It’s no secret that the global recession has devastated many industries. And while some have recovered, consumers continue to feel the pain in a variety of ways, leading them to fundamentally alter their brand buying behavior.
8% - ights/Blog/Brand-Loyalty-Eroding-As-Consumers-Economic-Pressures-Increase

Online Travel Audience in India Jumps 32 Percent in Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online travel industry in India based on data from its comScore Media Metrix service. The study found that the number of visitors to Travel sites increased...
8% - ights/Press-Releases/2011/6/Online-Travel-Audience-in-India-Jumps-32-Percent-in-Past-Year

1 in 10 Internet Users in India Accessed Coupon Sites in June

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the online Coupon category in India from its comScore Media Metrix service. The report showed that in June 2011, 4.6 million Internet users age 15 and older...
8% - ights/Press-Releases/2011/7/1-in-10-Internet-Users-in-India-Accessed-Coupon-Sites-in-June