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Tubi announces first-to-market planning integrations and partnerships at Tubi connect
Tubi today announced new first-to-market planning tools and partnerships at Tubi Connect, an event in New York City bringing together advertisers to take a deep dive into how Tubi is connecting diverse stories, brands and data with the right audiences.
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ights/Press-Releases/2023/3/Tubi-announces-first-to-market-planning-integrations-and-partnerships-at-Tubi-connect
AIs Role in the Partnership of Data Creativity
The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new possibilities such as helping marketers shape or create...
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ights/Blog/AIs-Role-in-the-Partnership-of-Data-Creativity
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning advertisers need to be able to find their consumers at the...
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ights/Blog/Comscore-Transforms-Local-and-National-Ad-Campaigns-with-Pioneering-Cross-Platform-Audience-Measurement
Quantifying Growth in Generative AI Queries with Comscore Measurement
Comscore today released the first results of its new search market collection and reporting of generative AI queries.
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ights/Press-Releases/2023/11/Quantifying-Growth-in-Generative-AI-Queries-with-Comscore-Measurement
Generative AI Search
Like the introduction of Wi-Fi, there are a handful of transformative moments we can point to in recent decades that have marked abrupt shifts in consumer behavior.
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ights/Blog/Generative-AI-Search
Online Brokerage Shopper Trends in 2024
It’s been a wild ride in the brokerage industry over the past few years, driven by chaotic trading behavior tied to meme stocks in early 2021 as well as persistent inflation and high interest rates.
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ights/Blog/Online-Brokerage-Shopper-Trends-in-2024
A Business Finance Revolution
The competition among business-focused FinTechs has been fierce for the past several years, driven by the FinTech boom in this category around the late 2010s.
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ights/Blog/A-Business-Finance-Revolution
Barbenheimer and Redefining Movie Marketing Strategies
It’s a critical time for the industry, and we’ve seen a real boost for the theatrical movie business, with the double release of Barbie and Oppenheimer globally.
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ights/Blog/Barbenheimer-and-Redefining-Movie-Marketing-Strategies
2020 State of Gaming
The 2020 State of Gaming report includes 80 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
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ights/Presentations-and-Whitepapers/2020/State-of-Gaming-2020
Top 10 Estatisticas que Mostram como Economia Política Mobile Entretenimento podem Modificar o Consumo de Internet no Brasil
While it is perhaps not surprising that Brazil is the 1st largest internet population in Latin America with 84 million Unique Visitors per month, the use of the Internet in Brazil is being impacted for many different local changes which are, in many ways,...
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ights/Infographics/Top-10-Stats-to-Show-How-Economy-Politics-Mobile-Entertainment-Can-Change-Internet-Consumption-in-Brazil
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