While it is perhaps not surprising that Brazil is the 1st largest internet population in Latin America with 84 million Unique Visitors per month, the use of the Internet in Brazil is being impacted for many different local changes which are, in many ways, different from the other countries in the Region. The local climate and political changes have impacted internet consumption over the past few months, and the launch of entertainment TV shows and mobile usage are also indicators that explain the current Brazilian behavior on the internet. Here are 10 interesting data snacks about Brazil during the past few months:
Google Sites is still the TOP property by Unique Visitors in Brazil but did you know that 16.9% of their entries come from Facebook? This represents more than 1.3 billion of entries in January 2015!
Entertainment & Mobile
While traffic getting around Brazil is terrible and nothing new, we did discover a new passion from the Brazilian internet users to share real-time traffic updates: Waze! Brazil ranks first in the World in Total Unique Visitors for Waze’s desktop website with 822 thousand Total Unique Visitors, about 8 times as much as the U.S, which ranks 2nd with 111 thousand Total Unique Visitors.
Politics & Economy
Contradictorily, the News/Information - Politics subcategory decreases in all regions in terms of Unique Visitors falling 54% in the Total Digital Population from November 2014 to January 2015.
The insights provided above are sourced from Media Metrix. For more information on Media Metrix: .