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Social Networking Ranks as Fastest-Growing Mobile Content Category
comScore released a report on the fastest-growing mobile application and browser content categories based on data from its MobiLens service. The report found that social networking led as the top-gaining category for both application and browser access,...
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ights/Press-Releases/2010/6/Social-Networking-Ranks-as-Fastest-Growing-Mobile-Content-Category
comScore Releases European Engagement and Top Web Properties Rankings for March 2011
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 363.7 million unique people went online in March 2011 for an average of 26 hours per person.
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ights/Press-Releases/2011/5/comScore-Releases-European-Engagement-and-Top-Web-Properties-Rankings-for-March-2011
comScore Brand Crosses India
45 degrees C, 3850 kms, heatwaves, sleepless nights and plenty of the shady situations. Sounds awful, but it was the best two weeks, ever. It wasn't just an adventure through India in a crappy rickshaw, it was a cultural and historical excursion, a culinary...
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ights/Blog/comScore-Brand-Crosses-India
Four Ways to Improve Display Advertising
Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues...
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ights/Blog/Four-Ways-to-Improve-Display-Advertising
For Display Ads, Being Seen Matters More than Being Clicked
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with...
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ights/Press-Releases/2012/4/For-Display-Ads-Being-Seen-Matters-More-than-Being-Clicked
comScore Announces Availability of Online Audience Measurement Services for Thailand
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the inaugural report on Internet usage in Thailand from its comScore Media Metrix service. The report found that Social Networking represented the most-engaging online...
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ights/Press-Releases/2012/4/comScore-Announces-Availability-of-Online-Audience-Measurement-Services-for-Thailand
In India Traffic to Business and Finance Web Sites Surged 45 Percent
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its June 2010 ranking of the top Business/Finance sites in India based on data from its comScore Media Metrix service. The study found that 19.7 million Internet users...
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ights/Press-Releases/2010/8/In-India-Traffic-to-Business-and-Finance-Web-Sites-Surged-45-Percent
2010 U.S. Online Auto Insurance Policy Shopping and Quote Submission
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its 2011 Online Auto Insurance Report, a two-part report that provides a detailed analysis of the industry in 2010 along with behaviors, attitudes and intentions of...
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ights/Press-Releases/2011/5/2010-U.S.-Online-Auto-Insurance-Policy-Shopping-and-Quote-Submission
My View of the Future of Search
The digital world is evolving at a rapid rate, and search marketing is no exception. I was fortunate enough to be on a panel recently at Search Engine Strategies (SES) in San Jose titled: “The Future of Search: Where to Next?”, the purpose of which was...
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ights/Blog/My-View-of-the-Future-of-Search
A Tipping Point for Online Coupons?
I’ve often wondered if and when the Internet would become a major distribution medium for cents-off coupons issued by CPG manufacturers. Sure, I realize that there are concerns about the possibility of fraud if hackers figured out some way to print millions...
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ights/Blog/A-Tipping-Point-for-Online-Coupons
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