Search for "lp pat-5" returned 1546 matches

The Top 10 Digital Media Trends of 2010

2010 was another great year for the digital media world, as we not only saw the industry claw its way back from the recession but through continued innovation it managed to expand and attract more consumer and advertising dollars to the medium.
6% - ights/Blog/The-Top-10-Digital-Media-Trends-of-2010

A Commitment to Transparency

One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the one hand, and the fundamental value of openness and...
6% - ights/Blog/A-Commitment-to-Transparency

Part 2 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption shifts to digital. One of the ways we see this advantage...
6% - ights/Blog/Part-2-Why-the-Power-of-Habit-Drives-Power-Law-Distributions-in-Mobile-App-Usage

comScore Introduces Plan Metrix Multi Platform

comScore today introduced Plan Metrix® Multi-Platform, a major advancement in comScore’s psychographic digital media planning tool. Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles,...
6% - ights/Press-Releases/2017/12/comScore-Introduces-Plan-Metrix-Multi-Platform

Digital Future in Focus: Global Trends and Insights

comScore measurement solutions for unduplicated multi-platform audiences, as well as validated advertising performance and effectiveness, help publishers, advertisers and agencies make sense of the digital landscape. Reporting on over 40 markets worldwide,...
6% - ights/Blog/Digital-Future-in-Focus-Global-Trends-and-Insights

MDA and comScore Release Rankings of Top Web Entities in Malaysia for October 2014

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released...
6% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-October-2014

How Mobile is Transforming Holiday Shopping

Ever since the initial NRF report of an 11% decline in retail buying over the four day Thanksgiving weekend, a doom-and-gloom narrative has overtaken a retail season that had many folks optimistic about the chances of a significant rebound due to improving...
6% - ights/Blog/How-Mobile-is-Transforming-Holiday-Shopping

When-Linear-TV-and-Digital-Collide-The-Rise-of-the-Virtual-MVPD

Over-the-top (OTT) adoption is on the rise, increasing 17 percent year-over-year. With such astounding growth, it isn’t a surprise that the industry is buzzing about OTT and how it is impacting other traditional channels. But more than anything, the rise...
6% - ights/Blog/When-Linear-TV-and-Digital-Collide-The-Rise-of-the-Virtual-MVPD

Online Holiday Retail Shopping Moves Beyond the Big Two But Cyber Monday Still Maintains its Title as Biggest Spending Day

This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to online retailers to snag...
6% - ights/Blog/Online-Holiday-Retail-Shopping-Moves-Beyond-the-Big-Two-But-Cyber-Monday-Still-Maintains-its-Title-as-Biggest-Spending-Day

Media Industry Shift to Impression-Based Evaluation

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses the media industry shift to impression-based evaluation.
6% - ights/Blog/Media-Industry-Shift-to-Impression-Based-Evaluation