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Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more...
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ights/Press-Releases/2010/10/Orkut-Continues-to-Lead-Brazil-s-Social-Networking-Market-Facebook-Audience-Grows-Fivefold
Prevalent during the height of the pandemic are alternative accommodations continuing to encroach on traditional hotels
With the U.S. government recently lifting its pandemic travel ban and opening its door to international visitors, this holiday season will be filled with travelers reconnecting with loved ones after more than a year and half apart due to the pandemic....
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ights/Blog/Prevalent-during-the-height-of-the-pandemic-are-alternative-accommodations-continuing-to-encroach-on-traditional-hotels
Making Data Simple with Comscore Total Digital
For the first time, Comscore Total Digital gives marketers, agencies and publishers combined digital and social measurement in one intuitive interface. Take a look at some of the key visual insights that will simplify the way you work.
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ights/Blog/Making-Data-Simple-with-Comscore-Total-Digital
3 Things Traditional Beauty Brand Advertisers Can Learn from Their Direct to Consumer Counterparts
At this time of the year, we take stock of the past 12 months, across more than 15 industries on social media including retail. We'll wrap the full analysis in detail at our January webinar but in the meantime I wanted to share some of the standout lessons...
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ights/Blog/3-Things-Traditional-Beauty-Brand-Advertisers-Can-Learn-from-Their-Direct-to-Consumer-Counterparts
3 Points to Consider when Posting Branded Content in the New Normal of 2020
Publishing branded content during a pandemic can be challenging – it is something that has never been done before. Are people ready to hear branded content messages again? Are they ready for life to go back to normal? What is the best lane to be in, should...
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ights/Blog/3-Points-to-Consider-when-Posting-Branded-Content-in-the-New-Normal-of-2020
Smart TVs: Streaming’s Ultimate Catalyst
Smart TV growth continues to surge, reshaping the TV advertising landscape to allow for more precise targeting of key audiences.
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ights/Blog/Smart-TVs-Streaming-s-Ultimate-Catalyst
Health and Beauty Social Media Ranking by Engagement
The Indian beauty and personal care market is segmented into skincare, haircare, colour cosmetics, fragrances, and personal hygiene. The market is primarily driven by the growing population, rising disposable income, and increasing awareness about personal...
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ights/Rankings/Health-and-Beauty-Social-Media-Ranking-by-Engagement
Social Media Ranking by Engagement in India
From mobile payments to online banking and insurance, brands across the financial services industry are growing their online and social footprint. In January 2023 the Finance category in India reached an audience of 142.3 million people on Facebook, Twitter...
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ights/Rankings/Social-Media-Ranking-by-Engagement-in-India
Barbenheimer Redefining Movie Marketing Strategies
“Barbie: The Movie” has sent audiences flocking to theatres in droves, igniting a cinematic frenzy like never before! In the UK & Ireland, the opening weekend went up to £18.5 million and in Spain over €5.1 million.
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ights/Blog/Barbenheimer-Redefining-Movie-Marketing-Strategies
A Travel Portal Renaissance
Travel is increasingly becoming a heated category for credit card issuers, as they vie for the Lifestyle Powerhouse crown with travel-savvy cardholders.
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ights/Blog/A-Travel-Portal-Renaissance
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