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Comscore Snapshots online retail in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the consumption of retail-related services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and...
13% - ights/Blog/Comscore-Snapshots-online-retail-in-the-Asia-Pacific-region

El 2020 (o De la importancia de los títulos nacionales)

El año pasado escribía una editorial titulada Esta no es una receta a raíz del fenomenal año que las industrias cinematográficas y del OTT habían experimentado en 2019 . En una parte de ésta mencioné lo siguiente: “el cine se mantiene como una opción...
17% - ights/Blog/El-2020-o-De-la-importancia-de-los-titulos-nacionales

TV Viewing Engagement for Week Ending January 10 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 10, 2021.
31% - ights/Press-Releases/2021/1/TV-Viewing-Engagement-for-Week-Ending-January-10-2021

Resumen del ano para Comscore

El año 2020 provocó cambios en todos los ámbitos para la mayor parte de las personas, y en muchos ámbitos de la vida cotidiana, los servicios digitales fueron protagonistas de éstos.
9% - ights/Blog/Resumen-del-ano-para-Comscore

Cookie-free Targeting Solution

Comscore Predictive Audiences is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience data and privacy-friendly contextual signals.
21% - ducts/Programmatic-Targeting/Cookie-free-Targeting-Solution

Comscore Announces Strategic Investment by Charter Communications Qurate Retail and Cerberus

Comscore announces strategic investment by Charter Communications, Qurate Retail and Cerberus. The investment will accelerate the industry’s shift to census-based audience and impression measurement.
19% - ights/Press-Releases/2021/1/Comscore-Announces-Strategic-Investment-by-Charter-Communications-Qurate-Retail-and-Cerberus

Uma analise sobre a reabertura dos cinemas no Brasil


20% - ights/Blog/Uma-analise-sobre-a-reabertura-dos-cinemas-no-Brasil

O Comportamento da Black Friday nas redes sociais

Neste blogpost, você encontrará informações sobre a performance da Black Friday no Brasil em 2020 nas redes sociais e uma comparação com o ano de 2019.
25% - ights/Blog/O-Comportamento-da-Black-Friday-nas-redes-sociais

Tables Rondes Le Film Français-Comscore

Durant toute la durée du confinement, Comscore et le film français organisent chaque semaine une table ronde. L’objectif est de maintenir le lien entre les professionnels, mais aussi de réfléchir à l’évolution du secteur post-Covid-19, à l’impact de cette...
38% - ights/Presentations-and-Whitepapers/2020/Tables-Rondes-Le-Film-Francais-Comscore

Black Friday and the Surrounding Sales Holidays 2020

Black Friday and the surrounding sales holidays, like most everything this year, were certainly different. Not only were there no more rushing the doors of big box stores to fight for deals in person, but there have also been shifts in the economy and...
11% - fts/Black-Friday-and-the-Surrounding-Sales-Holidays-2020