Search for "lp pat-5" returned 1546 matches

The Vital Role Media Buyers Play in Fighting Ad Fraud

The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buyers play their own vital role in fighting ad fraud.
6% - ights/Blog/The-Vital-Role-Media-Buyers-Play-in-Fighting-Ad-Fraud

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

In March the U.S. smartphone market reached 77 percent penetration, demonstrating just how prevalent these devices have become in Americans’ daily lives. Despite such a high incidence of smartphone ownership, penetration continues to grow at a healthy...
13% - ights/Blog/Teens-Older-Demos-Driving-Gains-in-U.S.-Smartphone-Penetration

comScore Reports March 2015 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for March 2015. Apple ranked as the top smartphone manufacturer...
13% - ights/Rankings/comScore-Reports-March-2015-US-Smartphone-Subscriber-Market-Share

comScore Acquires Proximic to Bolster Pre Bid Solutions for Buyers and Sellers

comScore (NASDAQ: SCOR) today announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising for both buyers and sellers. Technology used in Proximic’s...
6% - ights/Press-Releases/2015/5/comScore-Acquires-Proximic-to-Bolster-Pre-Bid-Solutions-for-Buyers-and-Sellers

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in the interest of media sellers – publishers, supply...
15% - ights/Blog/Top-5-Reasons-Why-Sellers-Should-Care-about-NHT-and-Online-Ad-Fraud

comScore Ranks Top UK Digital Media Properties for March 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly report on the state of the digital landscape in the UK, based on data from the comScore MMX, MMX Multi-Platform, Mobile Metrix and Video Metrix services....
22% - ights/Rankings/comScore-Ranks-Top-UK-Digital-Media-Properties-for-March-2015

comScore Industry Trust Solution for Programmatic Now Available in 44 Countries

comScore, Inc. (NASDAQ : SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent...
4% - ights/Press-Releases/2015/4/comScore-Industry-Trust-Solution-for-Programmatic-Now-Available-in-44-Countries

comScore Expands Industry Trust Solution for Programmatic to 44 Markets Around the Globe

comScore, Inc. (NASDAQ: SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent...
6% - ights/Press-Releases/2015/4/comScore-Expands-Industry-Trust-Solution-for-Programmatic-to-44-Markets-Around-the-Globe

comScore Industry Trust Solution for Programmatic Now Available in Canada

comScore, Inc. (NASDAQ : SCOR) today introduced its Industry Trust initiative in Canada. Through the initiative, media buyers will now be able to use key comScore advertising metrics when planning and buying programmatically, and media sellers can gain...
8% - ights/Press-Releases/2015/4/comScore-Industry-Trust-Solution-for-Programmatic-Now-Available-in-Canada

comScore Ranks the Top 50 US Digital Media Properties for March 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for March 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform...
18% - ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-March-2015