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5 Principles of comScore Total Video
As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world. The COMSCORE TOTAL VIDEO measurement approach is...
26% -
ights/Presentations-and-Whitepapers/2014/5-Principles-of-comScore-Total-Video
comScore Reports April 2014 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for April 2014. Apple ranked as the top smartphone manufacturer...
13% -
ights/Press-Releases/2014/6/comScore-Reports-April-2014-US-Smartphone-Subscriber-Market-Share
comScore Media Metrix Ranks Top 50 US Desktop Web Properties for April 2014
comScore today released its monthly ranking of U.S. desktop web activity at the top online properties for April 2014 based on data from the comScore Media Metrix® service. Google Sites ranked as the top property on desktop with 192.3 million unique visitors,...
15% -
ights/Rankings/comScore-Media-Metrix-Ranks-Top-50-US-Desktop-Web-Properties-for-April-2014
France Top 20 April 2014
In April 2014, 47.8 million people in France went online via their desktop or laptop, while 40.4 million watched videos online. Google lead the website rankings with 44.8 million Unique Visitors, followed by Microsoft Sites (32.4 million) and Facebook...
11% -
ights/Rankings/France-Top-20-April-2014
Germany Top 20 April 2014
In April 2014, more than 58 million users in Germany accessed the internet through their desktop computers or laptops, with nearly 46 million watching videos online. Leading publisher Axel Springer SE entered the Top 5 for the first time in 2014, now...
26% -
ights/Rankings/Germany-Top-20-April-2014
UK Travel Consumers Go Mobile
Mobile is playing an increasingly important role in how UK consumers research and book travel.
19% -
ights/Infographics/UK-Travel-Consumers-Go-Mobile
comScore Releases April 2014 US Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 67.6 percent of search queries...
8% -
ights/Rankings/comScore-Releases-April-2014-US-Search-Engine-Rankings
UK Digital Market Overview April 2014
Your monthly snapshot of digital audience trends.
14% -
ights/Presentations-and-Whitepapers/2014/UK-Digital-Market-Overview-April-2014
Viewability The Evolution of Digital Advertising From Direct Response to Branding
Digital advertising in Australia has grown at a torrid pace. When it comes to branding, advertising on the Internet is equivalent to only 24% of Australian TV spending. The problem isn’t a lack of effectiveness; the problem is the methodology being used...
5% -
ights/Blog/Viewability-The-Evolution-of-Digital-Advertising-From-Direct-Response-to-Branding
comScore Reports March 2014 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and comScore Mobile Metrix®, reporting key trends in the U.S. smartphone industry for March 2014. Apple ranked as the top smartphone manufacturer...
8% -
ights/Rankings/comScore-Reports-March-2014-US-Smartphone-Subscriber-Market-Share
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