Comscore Reports April 2014 U.S. Smartphone Subscriber Market Share

Samsung is Only Major Smartphone Manufacturer to Grow Its Market Share Since January

RESTON, VA, June 4, 2014  – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Comscore Mobile Metrix®, reporting key trends in the U.S. smartphone industry for April 2014. Apple ranked as the top smartphone manufacturer with 41.4 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.5 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
167.9 million people in the U.S. owned smartphones (69.6 percent mobile market penetration) during the three months ending in April, up 5 percent since January. Apple ranked as the top OEM with 41.4 percent of U.S. smartphone subscribers. Samsung ranked second with 27.7 percent market share (up 1 percentage point from January), followed by LG with 6.5 percent, Motorola with 6.3 percent and HTC with 5.3 percent.

Top Smartphone OEMs
3 Month Avg. Ending Apr. 2014 vs. 3 Month Avg. Ending Jan. 2014
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens
  Share (%) of Smartphone Subscribers
Jan-14 Apr-14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 41.6 41.4 -0.2
Samsung 26.7 27.7 1.0
LG 6.9 6.5 -0.4
Motorola 6.4 6.3 -0.1
HTC 5.4 5.3 -0.1

Smartphone Platform Market Share
Android ranked as the top smartphone platform in April with 52.5 percent market share (up 0.8 percentage points from January), followed by Apple with 41.4 percent, BlackBerry with 2.5 percent, Microsoft with 3.3 percent (up 0.1 percentage points) and Symbian with 0.2 percent.

Top Smartphone Platforms
3 Month Avg. Ending Apr. 2014 vs. 3 Month Avg. Ending Jan. 2014
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens
  Share (%) of Smartphone Subscribers
Jan-14 Apr-14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 51.7% 52.5% 0.8
Apple 41.6% 41.4% -0.2
BlackBerry 3.1% 2.5% -0.6
Microsoft 3.2% 3.3% 0.1
Symbian 0.2% 0.2% 0.0

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 74.1 percent of the app audience, followed by Google Play (50.9 percent), YouTube (49.7 percent) and Google Search (48.3 percent).

Top 15 Smartphone Apps
April 2014
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: Comscore Mobile Metrix
  Top 15 Apps % Reach
      Smartphone App Audience 100.0%
1     Facebook (Mobile App) 74.1%
2     Google Play (Mobile App) 50.9%
3     YouTube (Mobile App) 49.7%
4     Google Search (Mobile App) 48.3%
5     Pandora Radio (Mobile App) 44.9%
6     Gmail (Mobile App) 41.6%
7     Google Maps (Mobile App) 41.5%
8     Yahoo Stocks (Mobile App) 30.0%
9     Instagram (Mobile App) 29.3%
10     Facebook Messenger (Mobile App) 26.7%
11     Yahoo Weather Widget (Mobile App) 26.6%
12     Apple Maps (Mobile App) 24.5%
13     iTunes Radio/iCloud (Mobile App) 21.5%
14     Twitter (Mobile App) 20.4%
15     The Weather Channel (Mobile App) 20.1%

About Mobile Metrix
Comscore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level. 

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com