Search for "lp pat-5" returned 1549 matches

German Online Newspapers Attract High Income Audience

In Germany, nearly 30 million people visited a newspaper site in March 2012, an increase of 3 percent over the past year. A demographic analysis of the 5 largest newspaper sites in Germany showed that visitors from high income households were most likely...
33% - ights/Infographics/German-Online-Newspapers-Attract-High-Income-Audience

Social Media Delivers Valuable Exposure for Presidential Campaigns

In case you missed it, comScore recently released a report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election. The report analyzes key digital campaign elements that have impacted the primaries, with an eye to...
11% - ights/Blog/Social-Media-Delivers-Valuable-Exposure-for-Presidential-Campaigns

Introducing Mobile Metrix 2 Insight into Mobile Behavior

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™...
9% - ights/Press-Releases/2012/5/Introducing-Mobile-Metrix-2-Insight-into-Mobile-Behavior

Apps Account for 4 in every 5 US Mobile Media Minutes

Today comScore announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service.
31% - ights/Infographics/Apps-Account-for-4-in-every-5-US-Mobile-Media-Minutes

Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising

With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant number of online display ads across the web, outpacing...
11% - ights/Infographics/Political-Candidates-Use-Different-Strategies-to-Engage-Voters-Through-Digital-Advertising

Digital Advertising Develops Presidential Candidate Brands and Engages Voter Groups

Yesterday, comScore released a new report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, which highlights the key elements of the U.S. Presidential campaigns’ digital strategies – such as online advertising,...
13% - ights/Blog/Digital-Advertising-Develops-Presidential-Candidate-Brands-and-Engages-Voter-Groups

comScore Releases The Digital Politico Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012...
23% - ights/Press-Releases/2012/4/comScore-Releases-The-Digital-Politico-Report

The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election

In this report, comScore shares a variety of data and insights that help explain how digital is being used by both parties in the run-up to the Republican primary, and how these strategies are likely to influence the upcoming general election.
29% - ights/Presentations-and-Whitepapers/2012/The-Digital-Politico

Kindle Fire Captures more than Half of Android Tablet Market

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the next generation of its Device Essentials™ service, offering new insight into global digital device usage. Based on comScore’s global Unified Digital Measurement...
15% - ights/Press-Releases/2012/4/Kindle-Fire-Captures-more-than-Half-of-Android-Tablet-Market

For Display Ads, Being Seen Matters More than Being Clicked

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with...
6% - ights/Press-Releases/2012/4/For-Display-Ads-Being-Seen-Matters-More-than-Being-Clicked