Search for "mobile Metrix" returned 3003 matches

App Tracking Transparency and the Future of App Measurement

This whitepaper explores what the future for mobile app measurement looks like for content publishers and advertisers, as these players navigate privacy changes including iOS14.5 and Apple’s App Tracking Transparency framework. It also examines how measurement...
23% - ights/Presentations-and-Whitepapers/2021/App-Tracking-Transparency-and-the-Future-of-App-Measurement

Approfondimenti Comscore viaggiare in Europa

In this week’s edition of Comscore Snapshots, we look at consumer behaviour relative to travel websites and apps within the EU5 region (France, Germany, Italy, Spain, and the UK). We include websites and mobile apps that provide travel services (e.g.,...
23% - ights/Blog/Comscore-Snapshots-travel-in-Europe

Comscore and Viant Partner to Expand Cookie-Free Predictive Audiences Access

Comscore announced a new partnership agreement with Viant Technology Inc. on the successful integration of Comscore’s entire contextual Activation suite into Viant’s advertising software, Adelphic®.
23% - ights/Press-Releases/2021/6/Comscore-and-Viant-Partner-to-Expand-Cookie-Free-Predictive-Audiences-Access

Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube and YouTube TV

Comscore is excited to announce it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens.
23% - ights/Press-Releases/2021/10/Comscore-Becomes-First-Measurement-Provider-to-Deliver-Deduplicated-Advertising-Campaigns-on-YouTube-and-YouTube-TV

The apparel e-commerce landscape in the Asia-Pacific Region

In many corners of Asia, e-commerce is being re-invented; and fashion, which constantly reinvents itself, greatly contributes to this dynamic. Therefore, in this week’s edition of Comscore Snapshots, we look at apparel e-commerce sites, where users can...
23% - ights/Blog/The-apparel-e-commerce-landscape-in-the-Asia-Pacific-Region

Cookieless Audience Targeting Partnership Series

Is your targeting strategy future-proofed for a cookie-free world? Comscore offers privacy-friendly targeting capabilities that enable advertisers to reach audiences based on granular consumer behavior across digital, mobile, and connected TV (CTV) campaigns....
23% - ights/Presentations-and-Whitepapers/2021/Cookieless-Audience-Targeting-Partnership-Series

Comscore lance Social Incremental

Comscore today announced the inclusion of social metrics in its MMX Platform suite for the United Kingdom and Spain.
23% - ights/Press-Releases/2024/3/Comscore-adds-Social-Incremental-audiences-to-its-flagship-digital-measurement-tool

Shifting Budgets To Increase Delivery In Underexposed Markets

CCR validates local delivery and highlights platform and partner incrementality
23% - e-Studies/Shifting-Budgets-To-Increase-Delivery-In-Underexposed-Markets

iOS App Users Skew Younger than Android Counterparts

iOS users skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users. In addition, 57 percent of iPad users are under...
23% - ights/Infographics/iOS-App-Users-Skew-Younger-than-Android-Counterparts

ID-Free Impressions are the New Normal

Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
23% - ights/Blog/ID-Free-Impressions-are-the-New-Normal