Search for "mobile Metrix" returned 3001 matches

Covid 19 Efecto cocooning

El 14 de marzo de 2020 se declara el Estado de Alarma en nuestro país y, acompañado de un confinamiento domiciliario estricto y sin precedentes, provocará el inicio de una nueva forma de vida para toda la población, sin excepciones. No es de extrañar...
26% - ights/Blog/Covid-19-Efecto-cocooning

Comscore y Retargetly se unen para ampliar la solución de targeting sin cookies

Comscore is excited to announce it has partnered with Retargetly, the leading data intelligence platform in Latin America, to deliver the first cookieless targeting solution specifically tailored for the Latin America region.
15% - ights/Press-Releases/2021/6/Comscore-and-Retargetly-Partner-to-Extend-Cookieless-Targeting-Solution-in-Latin-America

App Tracking Transparency and the Future of App Measurement

This whitepaper explores what the future for mobile app measurement looks like for content publishers and advertisers, as these players navigate privacy changes including iOS14.5 and Apple’s App Tracking Transparency framework. It also examines how measurement...
23% - ights/Presentations-and-Whitepapers/2021/App-Tracking-Transparency-and-the-Future-of-App-Measurement

Cookie Free Targeting

Comscore has the cookie-free audience targeting solution that you need to continue reaching the same audiences but without user-level identifiers. No cookies, no hashed emails, just next generation solutions to reach your audience.
26% - ights/Blog/Cookie-Free-Targeting

Comscore and Viant Partner to Expand Cookie-Free Predictive Audiences Access

Comscore announced a new partnership agreement with Viant Technology Inc. on the successful integration of Comscore’s entire contextual Activation suite into Viant’s advertising software, Adelphic®.
23% - ights/Press-Releases/2021/6/Comscore-and-Viant-Partner-to-Expand-Cookie-Free-Predictive-Audiences-Access

Target femenino 35 el que cambio todo en digital

Hoy en día estamos totalmente acostumbrados a registrar la afinidad al target femenino en los medios tradicionales en su versión digital, como por ejemplo los sites de noticias. La pregunta es: ¿Siempre ha sido así?
34% - ights/Blog/Target-femenino-35-el-que-cambio-todo-en-digital

Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering with Spiketrap, the conversation analytics platform powering instant audience understanding for creators, brands,...
19% - ights/Press-Releases/2021/6/Comscore-and-Spiketrap-Announce-Launch-of-Next-Generation-Cookie-Free-Targeting-for-Gaming-Audiences

Comscore Signs Multi-Year Deal with Minute Media for Digital Audience Measurement

Comscore today announced it has signed a renewal agreement with Minute Media for the use of Comscore’s granular digital audience measurement solutions.
41% - ights/Press-Releases/2021/6/Comscore-Signs-Multi-Year-Deal-with-Minute-Media-for-Digital-Audience-Measurement

Giochi online in Europa

In this week’s edition of Comscore Snapshots we look at the online gaming landscape in Europe. We include statistics for the EU5 region: France, Germany, Italy, Spain, and the UK. Our analysis covers websites and mobile apps where consumers can find information...
28% - ights/Blog/Online-Gaming-in-Europe

Indicadores cualitativos cual utilizar

El interfaz de Comscore supone una herramienta de alto valor para el conocimiento de la audiencia de miles de soportes. Sin embargo, muchas veces los usuarios se centran en el uso de indicadores cuantitativos sin profundizar en indicadores de calidad...
96% - ights/Blog/Indicadores-cualitativos-cual-utilizar