Search for "mobile Metrix" returned 3003 matches

Leveraging Podcasts with the Podscribe Solution QA Between Comscore and AdsWizz

Last year, Comscore and Adswizz launched their partnership on the PodScribe solution, which provides targeting and brand safety features for advertisers and enhances monetization for publishers. PodScribe is a scalable solution using advanced speech-to-text...
16% - ights/Blog/Leveraging-Podcasts-with-the-Podscribe-Solution-QA-Between-Comscore-and-AdsWizz

Comscore Finds Continuing Digital Audience Growth for Key Categories

The latest information from Comscore shows that U.S. demand for digital news and entertainment continues to increase across several key categories amid the ongoing COVID-19 pandemic.
16% - ights/Press-Releases/2020/3/Comscore-Finds-Continuing-Digital-Audience-Growth-for-Key-Categories

Impact of COVID-19 on Digital Media Consumption in APAC

The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers’ behaviour. The APAC Client Insights team analysed the most recent data and here are some updates on the shifting digital consumption trends in Hong...
16% - ights/Blog/Impact-of-COVID-19-on-Digital-Media-Consumption-in-APAC

Top 5 Metrics You're Measuring Incorrectly

With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong.
16% - ights/Blog/Top-5-Metrics-You-re-Measuring-Incorrectly

Wireless Subscribers Switch Carriers


16% - ights/Press-Releases/2007/01/Wireless-Subscribers-Switch-Carriers

How to navigate the world of advertising measurement tools in 2022

Today’s media landscape is evolving quickly. If the commercial messages of ad agencies and brands are to be effective, keeping pace with these changes is essential.
16% - ights/Blog/How-to-navigate-the-world-of-advertising-measurement-tools-in-2022

comScore Announces Availability of AdEffx Campaign Essentials in Canada

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of AdEffx Campaign Essentials™ in Canada, comScore’s campaign audience validation tool used by digital marketers, agencies and publishers alike to...
16% - ights/Press-Releases/2011/8/comScore-Announces-Availability-of-AdEffx-Campaign-Essentials-in-Canada

comScore Introduces validated Campaign Essentials™ (vCE) in Canada

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the Canada launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of...
16% - ights/Press-Releases/2012/5/comScore-Introduces-validated-Campaign-Essentials-vCE-in-Canada

Keeping Score with Social Media Marketing and Measurement: Three Things to Consider Before Getting Started

I was a member of the measurement panel at the IAB Social Media Conference recently, and we talked a lot about the social media ‘scorecard.’ There were a variety of perspectives represented as Bryan Wiener, CEO of 360i, moderated the discussion between...
16% - ights/Blog/Keeping-Score-with-Social-Media-Marketing-and-Measurement-Three-Things-to-Consider-Before-Getting-Started

comScore and Adobe Partner to Deliver Seamless CrossPlatform Audience Insights

We kicked off this year with a promise to create the new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. We’re in a dynamic world that’s characterized...
16% - ights/Blog/comScore-and-Adobe-Partner-to-Deliver-Seamless-CrossPlatform-Audience-Insights