Search for "mobile Metrix" returned 3002 matches

The Future of Ad Performance and Effectiveness

At the inaugural comScore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performance and Effectiveness – quite the topic, and one that...
15% - ights/Blog/The-Future-of-Ad-Performance-and-Effectiveness

Google Selects comScore as Brand Safety Measurement Provider

comScore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.
15% - ights/Press-Releases/2017/4/Google-Selects-comScore-as-Brand-Safety-Measurement-Provider

Apparel Spending Shifting to Online Channels Faster than Total Retail Dollars

Brick-and-mortar retail stores are closing at their fastest pace in years, and it’s apparel companies that are bearing the brunt of this fallout. Despite a healthy economy and consumer sentiment more positive than at any time since the recession, several...
15% - ights/Blog/Apparel-Spending-Shifting-to-Online-Channels-Faster-than-Total-Retail-Dollars

Wolters Kluwer Selects comScore for Inventory Performance Evaluation in Spain

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Wolters Kluwer, a leading global information services and solutions company, has selected comScore for inventory performance evaluation in Spain.
15% - ights/Press-Releases/2014/6/Wolters-Kluwer-Selects-comScore-for-Inventory-Performance-Evaluation-in-Spain

comScores Value of a Digital Ad Whitepaper Available for Download

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest whitepaper, The Value of a Digital Ad. Available to the public as a complimentary download, the paper discusses the key challenges preventing digital advertising from realizing...
15% - ights/Press-Releases/2015/2/comScores-Value-of-a-Digital-Ad-Whitepaper-Available-for-Download

Roku Partners with comScore to Deliver Industry Leading Video Ad Measurement

Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities
15% - ights/Press-Releases/2016/10/Roku-Partners-with-comScore-to-Deliver-Industry-Leading-Video-Ad-Measurement

Comscore Introduces Comscore Consumer Intelligence for Local Markets

Comscore Introduces Comscore Consumer Intelligence for Local Markets. New offering connects near real-time shopping behavior to local market media consumption, enabling media, advertisers and agencies to optimize local advertising campaigns.
15% - ights/Press-Releases/2020/8/Comscore-Introduces-Comscore-Consumer-Intelligence-for-Local-Markets

YouTube Measurement in Google Ads Data Hub

Today, we are excited to announce the completion of our integration with Google’s Ads Data Hub. As the first company to complete integration for Reach in ADH, we are proud to set the stage for a future of privacy-centric YouTube and Google Video Partners...
15% - ights/Blog/YouTube-Measurement-in-Google-Ads-Data-Hub

Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming.
15% - ights/Blog/Fearmongering-in-CTV-Advertising-The-Truth-of-CTV-Ad-Fraud-and-Brand-Safety

Global Verified Contextual Private Marketplaces for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising
15% - ights/Press-Releases/2020/10/Global-Verified-Contextual-Private-Marketplaces-for-Connected-TV-and-Video-Advertising