Search for "mobile Metrix" returned 3001 matches

Navigating the Future of Publishing

This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail, industry leaders zeroed in on key issues such as engaging cross-platform...
14% - ights/Blog/Navigating-the-Future-of-Publishing

Closed Loop Cross-Platform Audience Reach with Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
14% - ights/Presentations-and-Whitepapers/2024/Closed-Loop-Cross-Platform-Audience-Reach-with-Comscore

Where is Your Programmatic Spend Going

Do you know where your programmatic money going? In an increasingly programmatic environment, measuring and understanding your campaign results is essential. The amount of available metrics is vast, but does the assessment of each individual metric truly...
14% - ights/Infographics/Where-is-Your-Programmatic-Spend-Going

comScore Campaign Essentials Measurement Capabilities

Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. These metrics have existed for many years, with comScore...
12% - ights/Blog/comScore-Campaign-Essentials-Measurement-Capabilities

Comscore Reports Second Quarter 2021 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2021.
12% - ights/Press-Releases/2021/8/Comscore-Reports-Second-Quarter-2021-Results

Digital Analytix First to Comply with IAB and ABCe Terminology Guidelines for Counting Audience Size

Yesterday I wrote about comScore’s exciting global launch of Digital Analytix, our next generation web analytics platform that aims to overcome many of the most chronic and acute pain points of web analytics professionals today. Digital Analytix delivers...
12% - ights/Blog/Digital-Analytix-First-to-Comply-with-IAB-and-ABCe-Terminology-Guidelines-for-Counting-Audience-Size

Accenture comScore and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In Store Purchase Behavior

A groundbreaking study from Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand...
12% - ights/Press-Releases/2012/1/Accenture-comScore-and-dunnhumbyUSA-Study-Shows-Direct-Correlation-Between-CPG-Brand-Website-Usage-and-In-Store-Purchase-Behavior

comScore Board Names Co-Founder Gian Fulgoni as Chief Executive Officer

comScore (NASDAQ: SCOR) today announced that its Board of Directors has named company co-founder Gian Fulgoni as its Chief Executive Officer. Mr. Fulgoni most recently served comScore as Chairman Emeritus, a role he has held since 2014, and he will continue...
12% - ights/Press-Releases/2016/8/comScore-Board-Names-Co-Founder-Gian-Fulgoni-as-Chief-Executive-Officer

comScore Announces Appointment of Bryan Wiener as Chief Executive Officer

comScore today announced the appointment of Bryan Wiener as chief executive officer. A current member of the comScore board of directors, Wiener brings more than 25 years of leadership experience in the media and technology industry to his new role as...
12% - ights/Press-Releases/2018/4/comScore-Announces-Appointment-of-Bryan-Wiener-as-Chief-Executive-Officer

comScore and Rentrak Merger Moves One Step Closer to Completion Special Shareholder Meetings Scheduled

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that the registration statement on Form S-4 filed with the U.S. Securities and Exchange Commission (“SEC”) by comScore on October 30, 2015, and as subsequently amended,...
12% - ights/Press-Releases/2015/12/comScore-and-Rentrak-Merger-Moves-One-Step-Closer-to-Completion-Special-Shareholder-Meetings-Scheduled