Search for "mobile Metrix" returned 3001 matches

News consumption in the UK implications for advertisers and publishers

Comscore’s latest study shows that despite UK consumers accessing over a thousand news sites in July 2019, for any given user, their preferred news site captured 84% of their news consumption time on desktop, and 66% on mobile.
26% - ights/Press-Releases/2019/11/News-consumption-in-the-UK-implications-for-advertisers-and-publishers

Bridging the Divide Between TV and Digital

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses Comscore’s endeavors to bridge the divide between TV and digital.
15% - ights/Blog/Bridging-the-Divide-Between-TV-and-Digital

Comscore firma acuerdo multianual con Cinemex para proveer plataforma líder global en análisis de datos

Comscore Signs Multi-Year Deal with Cinemex to Provide Industry Leading Data Analytics Platform
19% - ights/Press-Releases/2019/10/Comscore-Signs-Multi-Year-Deal-with-Cinemex-to-Provide-Industry-Leading-Data-Analytics-Platform

Análisis de la Audiencia “Cross Media” de la radio en México

La fusión de datos Multiplataforma entre My Metrix de Comscore y EGM (Estudio General de Medios) de IPSOS nos permite concentrar en una sola plataforma datos on y off line, entre las que destacan ciertas variables demográficas, psicográficas, hábitos...
43% - ights/Presentations-and-Whitepapers/2019/Analisis-de-la-Audiencia-Cross-Media-de-la-radio-en-Mexico

Programmatic Playbook Demographic Segments

In a crowded, complex programmatic ecosystem, choosing the right audience segments can be daunting for today’s media buyer. This post, a part of our Comscore’s Programmatic Playbook series, offers quick and easy steps to help media buyers better evaluate,...
17% - ights/Blog/Programmatic-Playbook-Demographic-Segments

Online Trendspotting in India 2019

It has been a very busy 2019 in India so far, with major sports events such as the Indian Premier League (IPL) and the ICC Cricket World Cup as well as political events such as the India elections.
24% - ights/Presentations-and-Whitepapers/2019/Online-Trendspotting-in-India-2019

Top 10 Entertainment video entities in India in July 2019

Comscore Video Metrix® Multi-Platform (VMX MP) provides a single, unduplicated measurement of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed....
51% - ights/Blog/Top-10-Entertainment-video-entities-in-India-in-July-2019

Combatting Clickbait 3 Ways to Improve Your Content s Longevity on Facebook

I’m increasingly being asked by our clients here at Shareablee about their Facebook accounts, and changes they’ve been seeing on their feeds over the past few months.
12% - ights/Blog/Combatting-Clickbait-3-Ways-to-Improve-Your-Content-s-Longevity-on-Facebook

Marcas de telecomunicaciones con mayor presencia en redes sociales de Chile

Las redes sociales son un instrumento fundamental de atención al cliente, difusión comercial y posicionamiento digital para el mercado de las telecomunicaciones. Por lo tanto, para destacar el esfuerzo de las marcas de telecomunicaciones de Chile en utilizar...
32% - ights/Blog/Marcas-de-telecomunicaciones-con-mayor-presencia-en-redes-sociales-de-Chile

Comscore Joins with Leading Ad Platforms to Help Media Buyers Better Reach Connected TV Audiences

Comscore joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
15% - ights/Press-Releases/2019/9/Comscore-Joins-with-Leading-Ad-Platforms-to-Help-Media-Buyers-Better-Reach-Connected-TV-Audiences