Search for "mobile Metrix" returned 3001 matches

Estudo Global do Mobile

Earlier in 2017, our Mobile’s Hierarchy of Needs report demonstrated that many mobile-led behaviours can align with the human needs established in Maslow’s famous paper. In The Global Mobile Report, comScore uses mobile and multi-platform data from 14...
40% - ights/Presentations-and-Whitepapers/2017/The-Global-Mobile-Report

Smartphone Users Put Their Most Essential Apps on Home Screen

If you could only have one app on your smartphone, what would it be? It’s a fun thought experiment to consider. What’s that one essential service on your smartphone you just couldn’t go without?
27% - ights/Blog/Smartphone-Users-Put-Their-Most-Essential-Apps-on-Home-Screen

Marketing Lessons in the New Era in India

Marketers today have access to more data than ever before to do their jobs better, but data does not necessarily mean answers. How we take data from different sources to create one cohesive view of the customer journey, marketing campaign performance,...
24% - ights/Presentations-and-Whitepapers/2017/Marketing-Lessons-in-the-New-Era-in-India

comScore Launches Plan Metrix in Germany

comScore today introduced to the German market its Plan Metrix product, a psychographic digital media planning tool that combines internet users’ online behavior with their offline attitudes and interests. This product allows publishers to describe their...
43% - ights/Press-Releases/2017/9/comScore-Launches-Plan-Metrix-in-Germany

Global Digital Advertising Benchmarks Show Improving Viewability Rates and Strong Mobile Performance

Each quarter, comScore releases global industry benchmarks from the billions of impressions it measures through validated Campaign Essentials to give the industry a better understanding of relative campaign performance.
34% - ights/Blog/Global-Digital-Advertising-Benchmarks-Show-Improving-Viewability-Rates-and-Strong-Mobile-Performance

2017 LATAM Digital Future in Focus

During our yearly event in Miami, we discussed the latest digital trends affecting Latin America and the US Hispanic segment.
27% - ights/Presentations-and-Whitepapers/2017/2017-LATAM-Digital-Future-in-Focus

A comScore lanca novo estudo chamado Hierarquia de Necessidades no Mobile e revela os principais insights sobre as tendencias globais do mobile

O relatório revela que o mobile é responsável por mais de 60% dos minutos digitais nos mercados globais.
71% - ights/Press-Releases/2017/8/A-comScore-lanca-novo-estudo-chamado-Hierarquia-de-Necessidades-no-Mobile-e-revela-os-principais-insights-sobre-as-tendencias-globais-do-mobile

Mobile & Maslow: Como o mobile supre as necessidades dos consumidores no digital?

O conceito de “mobile em primeiro lugar” não é mais exclusivo dos negócios e consumidores de tecnologia, mas sim, um padrão crescente de usuários da internet que consideram os smartphones e tablets essenciais para o cotidiano.
48% - fts/Mobile-Maslow-Como-o-mobile-supre-as-necessidades-dos-consumidores-no-digital

5 Interesting Facts About Millennials Mobile App Usage from The 2017 US Mobile App Report

We just released our 2017 U.S. Mobile App Report, and of the many new and interesting findings contained in the report, what jumped out to me was how much Millennials drive the market. They’re the most engaged, adept and opinionated app users of any demographic,...
33% - ights/Blog/5-Interesting-Facts-About-Millennials-Mobile-App-Usage-from-The-2017-US-Mobile-App-Report

The 2017 U.S. Mobile App Report

Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how...
42% - ights/Presentations-and-Whitepapers/2017/The-2017-US-Mobile-App-Report