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Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric

Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Score Report aims to provide insight into the comprehensive...
0% - ights/Presentations-and-Whitepapers/2024/Settling-the-Score

CIMM Summit 2024

CIMM's annual Summit in NYC is the flagship in-person event, that brought together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
0% - ights/Presentations-and-Whitepapers/2024/CIMM-Summit-2024

Comscore partners with IAMAI for India’s comprehensive CTV Study to deliver industry-wide insights

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced a partnership with the Internet and Mobile Association of India (IAMAI) to support its upcoming study on India’s Connected TV (CTV) landscape.
0% - ights/Press-Releases/2024/10/Comscore-partners-with-IAMAI-for-India-s-comprehensive-CTV-Study-to-deliver-industry-wide-insights

Comscore Reports Third Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2024.
0% - ights/Press-Releases/2024/11/Comscore-Reports-Third-Quarter-2024-Results

2024 上半年臺灣社群媒體報告

2024年上半年台灣社群媒體報告，揭露了品牌在臺灣社群媒體環境中獲得競爭優勢的分析。
0% - ights/Presentations-and-Whitepapers/2024/Social-Media-Report-Taiwan-edition

Unpacking the Role of AI in Media Measurement

In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertising ecosystem to look for applications of this remarkable...
0% - ights/Blog/Unpacking-the-Role-of-AI-in-Media-Measurement

The State of Social Media, India 2024

The "State of Social Media, India 2024" webinar presentation is now available for download. In this session, we uncovered how to optimise your content and the role of social media in the world’s most populous nation.
0% - ights/Presentations-and-Whitepapers/2024/The-State-of-Social-Media-India-2024

Social Media Report, Australia 2024

Discover the drivers of social media engagement, explore top influencers, brand strategies, partnerships, and more. Additionally, gain valuable insights with social audience incrementality to improve marketing strategies and investment decisions.
0% - ights/Presentations-and-Whitepapers/2024/Social-Media-Report-Australia-2024

Comscore Social Incremental Audience

Comscore integrates social media audience data with traditional digital measurement of domains and apps, providing clients the full picture of their total audience size and demographic composition to optimize their strategies.
0% - e-Studies/Comscore-Social-Incremental-Audience

Comscore’s Reach Frequency

Comscore’s Reach Frequency optimizes campaign reach with key audience cohorts.  Simulate, analyze, and plan digital campaigns pre-spend.​
0% - e-Studies/Comscores-Reach-Frequency