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2024 State of Gen Z and the Future of Advertising

In this report Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens, to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital,...
28% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Gen-Z-and-the-Future-of-Advertising

Shifting Budgets To Increase Delivery In Underexposed Markets

CCR validates local delivery and highlights platform and partner incrementality
34% - e-Studies/Shifting-Budgets-To-Increase-Delivery-In-Underexposed-Markets

Driving Incremental Reach Through Targeted Advertisement Channels

Driving Incremental Reach Through Targeted Advertisement Channels
37% - e-Studies/Driving-Incremental-Reach-Through-Targeted-Advertisement-Channels

Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digital Devices

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced comprehensive measurement of YouTube audiences across all digital devices in the US.
6% - ights/Press-Releases/2024/7/Comscore-Introduces-Comprehensive-YouTube-Audience-Measurement-Across-All-Digital-Devices

Transforming The Digital Landscape Through Gender Inclusive Audience Intelligence

In this presentation, ANA’s See Her and Comscore introduce an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
6% - ights/Presentations-and-Whitepapers/2024/Gender-Inclusive-Audience-Intelligence

The State of the Global Summer Box Office

As the Summer Box Office heats up, we take a look at the top releases globally.
31% - ights/Blog/The-State-of-the-Global-Summer-Box-Office

Unwrap Our 2024 Holiday Targeting Guide

Our programmatic targeting guide offers tailored audience recommendations for campaigns during the 2024 Holiday Season, including off-the-shelf and custom audience ideas.
33% - ights/Presentations-and-Whitepapers/2024/Unwrap-Our-2024-Holiday-Targeting-Guide

Paris 2024 Olympics The Evolution of Viewing Experiences and Audience Engagement

The long-anticipated Paris 2024 Olympic Games are kicking off today, and you may be setting your phone reminders for the Opening Ceremony at 1:30 p.m. ET—that’s 7:30 p.m. Paris time! Whether or not you’re lucky enough to get a midday break, it's evident...
6% - ights/Blog/Paris-2024-Olympics-The-Evolution-of-Viewing-Experiences-and-Audience-Engagement

A oportunidade para anunciantes e publishers diante da recente notícia sobre os cookies

As the AdTech ecosystem processes this week’s news from Google, that it has pulled back on its plans to deprecate third-party cookies from Chrome, I see major positives for an evolving industry. The Google announcement doesn't mean a return to January...
6% - ights/Blog/The-Opportunity-for-Advertisers-and-Publishers-in-Light-of-the-Recent-Cookies-News

El consumo de Connected TV en LATAM y Centroamérica

Comscore presenta con Canela Media los hallazgos más recientes sobre el consumo de Connected TV en la región
6% - ights/Presentations-and-Whitepapers/2024/El-consumo-de-Connected-TV-en-LATAM-y-Centroamerica