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Celebrating 25 years of Comscore

Celebrating 25 years of Comscore
9% - ights/Celebrating-25-years-of-Comscore

Reaching Audiences in the Era of Fragmented Privacy Regulations

It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going into effect in the coming months and marketers are scrambling to keep up with their new fragmented...
35% - ights/Blog/Reaching-Audiences-in-the-Era-of-Fragmented-Privacy-Regulations

Direct

Direct
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One reach digital: Audiencias sociales incrementales en México

Social Incremental, la nueva integración de datos de redes sociales en la herramienta de Comscore, permite a los medios consolidar en una única plataforma el alcance total de sus medios digitales y redes sociales, sin duplicidad de audiencia.
9% - ights/Blog/One-reach-digital-Audiencias-sociales-incrementales-en-Mexico

Comscore and Snowflake: Data Delivery at Scale

Comscore and Snowflake came together on May 1, 2024, in a webinar called ‘Comscore Collaborates with Media Partners in Snowflake Data Clean Rooms for Audience Insights, Measurement, and Enrichment’. It was an hour geared towards technologists, business...
9% - ights/Blog/Comscore-and-Snowflake-Data-Delivery-at-Scale

Comscores Advocacy and Political Solutions Yielding Client Success

As agencies, advertisers, political strategists, campaign managers and leaders across party lines focus more of their attention on this upcoming November’s Presidential Election, Comscore’s suite of solutions for the Political sector is attracting increasing...
9% - ights/Blog/Comscores-Advocacy-and-Political-Solutions-Yielding-Client-Success

Whos Watching Those Political Ads Anyway

It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020. . . ” and that “The U.S. political ad...
9% - ights/Blog/Whos-Watching-Those-Political-Ads-Anyway

The strategic leap to unlock India s total digital audience measurement

On May 9, 2024, the Comscore Interact India took place in Mumbai and served as a pivotal gathering between clients and other industry leaders. This exclusive session underscored the transformation in internet users’ digital consumption, the challenges...
9% - ights/Blog/The-strategic-leap-to-unlock-India-s-total-digital-audience-measurement

Los datos detrás del consumo de CTV en México

Comscore y el Consejo de Investigación de Medios se unieron para presentar los resultados de su estudio sobre Connected TV, Addressable Advertising y OTT en el país.
28% - ights/Presentations-and-Whitepapers/2024/Los-datos-detras-del-consumo-de-CTV-en-Mexico

Comscore Reports First Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.
9% - ights/Press-Releases/2024/5/Comscore-Reports-First-Quarter-2024-Results