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Beyond Screens and Markets

For Comscore, our focus at the NAB Show went beyond screen type and markets to focusing on all audiences at scale. In particular, we highlighted the breadth of data we provide to enhance storytelling, and how we enable Station clients to reach advertisers...
30% - ights/Blog/Beyond-Screens-and-Markets

Use Comscore Campaign Ratings to Validate Audiences With Precision In-Flight

A global alcoholic beverage brand uses CCR as currency to ensure LDA compliance.
9% - e-Studies/Use-CCR-to-Validate-Audiences-With-Precision-In-Flight

Consumer Trends to Know from ARF Shopper 2024

ARF Shopper 2024 brought together shopper marketers, advertisers, researchers, content creators and industry thought leaders to unpack the latest trends brands need to know to stay ahead.
9% - ights/Blog/Consumer-Trends-to-Know-from-ARF-Shopper-2024

Optimize Campaigns in Real Time

Comscore Brand Survey Lift study helps client identify lift across multiple KPIs and leverages results to optimize their campaign in real time.
9% - e-Studies/Optimize-Campaigns-in-Real-Time

Custom e-commerce

Comscore’s custom e-commerce measurement solution helps PayPal showcase its value to prospective merchants
30% - e-Studies/Comscore-Custom-Solution-Measures-Online-Checkout-Conversion-Rates

Comscore pubblica i primi dati Social Incremental Reach degli editori italiani

Comscore, Inc. (Nasdaq: SCOR), partner globale di valore per la pianificazione, la transazione e la valutazione dei media su più piattaforme, ha ora pubblicato i primi dati sulla Social Incremental Reach degli editori italiani, ora parte della sua MMX...
9% - ights/Press-Releases/2024/5/Comscore-pubblica-i-primi-dati-Social-Incremental-Reach-degli-editori-italiani

Plan Metrix Advanced Audience Data

PMX Advanced Audience Data helps Publisher Establish SEO Plan and Improve Organic Engagement
9% - e-Studies/Plan-Metrix-helps-leverage-targeted-advanced-audience-data

Third-Party Cookie Deprecation Is Still on the Horizon

The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the deprecation of third-party cookies past 2024, but that it...
9% - ights/Blog/Third-Party-Cookie-Deprecation-Is-Still-on-the-Horizon

Navigating the Future of Publishing

This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail, industry leaders zeroed in on key issues such as engaging cross-platform...
28% - ights/Blog/Navigating-the-Future-of-Publishing

Rising Tide of Social Media Influencers in India

In recent years, Influencer Marketing has emerged as a powerful and widely adopted strategy in the digital advertising landscape. In 2024, we are seeing a global tech giant like Google India partnering with social media influencers, such as Shraddha or...
9% - ights/Blog/Rising-Tide-of-Social-Media-Influencers-in-India