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The Top 10 Digital Media Trends of 2010

2010 was another great year for the digital media world, as we not only saw the industry claw its way back from the recession but through continued innovation it managed to expand and attract more consumer and advertising dollars to the medium.
9% - ights/Blog/The-Top-10-Digital-Media-Trends-of-2010

Small Business Economic Recovery Begins But Remains Sluggish

The most recent report from the National Federation of Independent Business (“the voice of small business®”) showed a modest increase in optimism, but this positive trend was blunted by small business owners’ continued skepticism about the future and...
9% - ights/Blog/Small-Business-Economic-Recovery-Begins-But-Remains-Sluggish

Euro2008 Sends Flood of Traffic to UEFA.com (Union of European Football Associations’ site) - and the U.S. gets more excited than anyone…

Regular visitors to this particular stretch of the blogosphere may remember my first ever comScore post, which charted the influx in traffic to MLS.com following the signing of David Beckham to the LA Galaxy…
9% - ights/Blog/Euro2008-Sends-Flood-of-Traffic-to-UEFA.com-Union-of-European-Football-Associations-site-and-the-U.S.-gets-more-excited-than-anyone

Mind the GRP

Far from being dead, GRPs look alive these days. At least for those advertisers and agencies dealing with large brand focused advertising budgets. Yes, they´re not the only answer, but they´re instrumental in the evolution from a narrow, direct response...
9% - ights/Blog/Mind-the-GRP

comScore Introduces YouTube Partner Reporting in Video Metrix

comScore is excited to release a significant enhancement to our Video Metrix product with the introduction of YouTube Partner reporting. This new capability allows comScore to report on the video-viewing audiences cultivated by specific partners within...
9% - ights/Blog/comScore-Introduces-YouTube-Partner-Reporting-in-Video-Metrix

What Ashton vs. CNN Foretold About the Changing Demographics of Twitter

Lately there’s been quite a bit of discussion about whether or not Twitter is being widely adopted by younger users. Several months back we posted on our blog about the surprising older skew among visitors to Twitter.com, which perhaps originally set...
9% - ights/Blog/What-Ashton-vs.-CNN-Foretold-About-the-Changing-Demographics-of-Twitter

Weather Forecast? Don’t know, check Google...

In December 2010, about 85 million internet users visited Weather websites, representing more than 40% of the US online population. Considering this does not even include those getting their weather from other internet driven sources (apps on their desktops/cell...
9% - ights/Blog/Weather-Forecast-Don-t-know-check-Google

Internet Support Critical for Obama Victory

Even into the final days of the U.S. Presidential campaign, the Internet played a significant role, as it has throughout most of the season. Both presidential candidates made use of the channel to advance their respective messages, whether by outlining...
9% - ights/Blog/Internet-Support-Critical-for-Obama-Victory

GRPs For Digital Marketers

As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answered, "Reach times average frequency." For some unknown...
9% - ights/Blog/GRPs-For-Digital-Marketers

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Top 10 comScore Blog Posts of 2010