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Android vs iOS User Differences Every Developer Should Know

With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms.
9% - ights/Blog/Android-vs-iOS-User-Differences-Every-Developer-Should-Know

Proving the Value of Online Advertising in Ireland

During this presentation Don evaluates the branding impact of display advertising in Ireland using campaigns from Renault, 48 Months and IKEA as examples.
9% - ights/Presentations-and-Whitepapers/2013/Proving-the-Value-of-Online-Advertising-in-Ireland

comScore Releases January 2013 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that nearly 180 million U.S. Internet users watched 36.2 billion online content videos in January, while the number...
9% - ights/Press-Releases/2013/2/comScore-Releases-January-2013-US-Online-Video-Rankings

Welcome to a Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm...
9% - ights/Blog/Welcome-to-a-Brave-New-Digital-World

Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base

Device proliferation has occurred and continues at a rapid pace. This environment is filled with new opportunities and struggles for mobile operators who must stay competitive to gain market share and increase their revenues. Find out more about the...
9% - ights/Presentations-and-Whitepapers/2013/Turning-Big-Data-into-Mobile-Subscriber-Insights

4 Key Storylines for the 2012 Online Holiday Shopping Season

November is here and the online holiday shopping season is once again upon us. With consumer confidence picking up and the online channel demonstrating strength throughout 2012, we believe this holiday season is shaping up to be a fairly positive one...
9% - ights/Blog/4-Key-Storylines-for-the-2012-Online-Holiday-Shopping-Season

U.S. Online Holiday Spending Surpasses 21 Billion for First 32 Days

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 32 days of the November–December 2012 holiday season. For the holiday season-to-date $21.4 billion has been spent...
9% - ights/Press-Releases/2012/12/U.S.-Online-Holiday-Spending-Surpasses-21-Billion-for-First-32-Days

U.S. Online Holiday Spending Approaches $27 Billion for First 37 Days of the November-December Shopping Season

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 37 days of the November–December 2012 holiday season. For the holiday season-to-date $26.6 billion has been spent...
9% - ights/Press-Releases/2012/12/U.S.-Online-Holiday-Spending-Approaches-27-Billion-for-First-37-Days-of-the-November-December-Shopping-Season

comScore Releases November 2012 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 67 percent of search queries...
9% - ights/Press-Releases/2012/12/comScore-Releases-November-2012-US-Search-Engine-Rankings

Facebook Graph Search: What Happens When Utility and Frequency Collide?

With Facebook’s widely covered recent announcement that introduced Graph Search, many are asking whether or not this new brand of search has the ability to both gain traction among users and disrupt the current “Google habit”.
9% - ights/Blog/Facebook-Graph-Search-What-Happens-When-Utility-and-Frequency-Collide