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2024 State of Programmatic Report

This exclusive report provides a comprehensive analysis of the current state of the programmatic industry, offering insights into market trends, technological advancements, and emerging challenges.
9% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Programmatic-Report

Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer...
9% - ights/Press-Releases/2024/1/Proximic-by-Comscore-Releases-Findings-from-2024-State-of-Programmatic-Report

5 Surprising Audiences Watching the Big Game

The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain celebrity sighting, the event appeals to a wide audience.
9% - ights/Blog/5-Surprising-Audiences-Watching-the-Big-Game

New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaign Confidence

Discover how the release of new reports in Comscore TV are further redefining TV measurement reliability and guiding confident decision-making for effective linear campaign management.
9% - ights/Blog/New-Comscore-Reports-Illustrate-Measurement-Stability-to-Enhance-TV-Campaign-Confidence

Top 23 Insights of 2023

2024 is soon upon us – with exciting and critical moments for marketers to engage their audiences including major events such as an election campaign, the Paris games and the deprecation of cookies.
9% - ights/Presentations-and-Whitepapers/2023/Top-23-Insights-of-2023

Concert Movies Sing at The Box Office

To have two concert films, “Renaissance: A Film by Beyoncé” this past weekend and the mid-October debut of “Taylor Swift: The Eras Tour,” both topping the weekend box-office chart in a single year is unprecedented and is a testament to the power that...
9% - ights/Blog/Concert-Movies-Sing-at-The-Box-Office

Generative AI Search

Like the introduction of Wi-Fi, there are a handful of transformative moments we can point to in recent decades that have marked abrupt shifts in consumer behavior.
9% - ights/Blog/Generative-AI-Search

Generative AI writing editing and designing in 2023

Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate images, text, code and other content are now readily...
9% - ights/Blog/Generative-AI-writing-editing-and-designing-in-2023

Connected TV: Perspectivas de crecimiento en Latinoamérica 2023

Nuevamente, Comscore lanza su informe sobre la industria de Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023, con el respaldo de destacadas empresas y asociaciones del ecosistema digital.
23% - ights/Presentations-and-Whitepapers/2023/Connected-TV-Perspectivas-de-crecimiento-en-Latinoamerica-2023

Quantifying Growth in Generative AI Queries with Comscore Measurement

Comscore today released the first results of its new search market collection and reporting of generative AI queries.
9% - ights/Press-Releases/2023/11/Quantifying-Growth-in-Generative-AI-Queries-with-Comscore-Measurement