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Players vs Referees in the Digital Advertising World

Establishing a clear definition of roles between players and referees is central to the smooth, fair running of sporting contests. The presence of an impartial third party facilitates even treatment of both sides, ensures that rules are consistently applied,...
9% - ights/Blog/Players-vs-Referees-in-the-Digital-Advertising-World

comScore Releases February 2016 US Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing the top video properties on desktop computer in February 2016. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property,...
9% - ights/Rankings/comScore-Releases-February-2016-US-Desktop-Online-Video-Rankings

Adobe and comScore Advance Digital TV and Ad Measurement

At Adobe Summit, Adobe (Nasdaq: ADBE) and comScore (Nasdaq: SCOR) announced a global strategic partnership to provide new insights into the media consumption behaviors of digital audiences. This new partnership will deliver consistent, cross-device audience...
9% - ights/Press-Releases/2016/3/Adobe-and-comScore-Advance-Digital-TV-and-Ad-Measurement

Kantar and comScore expand upon partnership, add SimilarWeb

Today we’re excited to announce the expansion of our behavioral data partnership with Kantar and a new partnership with SimilarWeb, which will bring expanded capabilities and new innovative solutions to marketers.
9% - ights/Blog/Kantar-and-comScore-expand-upon-partnership-add-SimilarWeb

The Next Frontier in Cross Media Measurement

Reflections on i-com and our joint Executive Briefing with Kantar Media.
9% - ights/Blog/The-Next-Frontier-in-Cross-Media-Measurement

comScore Releases Rankings of Top Web Entities in Japan for January 2016


9% - ights/Rankings/comScore-Releases-Rankings-of-Top-Web-Entities-in-Japan-for-January-2016

comScore Reports February 2016 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2016. Apple ranked as the top smartphone manufacturer with 43.9 percent OEM market share, while...
9% - ights/Rankings/comScore-Reports-February-2016-US-Smartphone-Subscriber-Market-Share

comScore Receives ABC Accreditation for Content Verification

comScore, Inc. (NASDAQ: SCOR) today announced that ABC UK (Audit Bureau of Circulations) has certified its Content Verification solution, continuing its status as a certified solution for the digital ad market in the UK. Content Verification is part...
9% - ights/Press-Releases/2016/5/comScore-Receives-ABC-Accreditation-for-Content-Verification

Weborama integra validated Campaign Essentials di comScore

comScore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging comScore validated Campaign Essentials™ (vCE®) metrics directly within Weborama’s platform....
9% - ights/Press-Releases/2016/6/Weborama-Integrates-comScore-validated-Campaign-Essentials

comScore First to Offer MRC-Accredited Viewable GRP for Digital Display and Video

Today, comScore (NASDAQ: SCOR) announced that the Audience module of validated Campaign Essentials™ 2.0 (vCE® 2.0) – which includes its reporting of digital campaign age, gender, and behavior-based ethnicity demographics, and the resulting reach, frequency...
9% - ights/Press-Releases/2016/4/comScore-First-to-Offer-MRC-Accredited-Viewable-GRP-for-Digital-Display-and-Video