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Momentum en Mexico Nuevas Mediciones y Ofertas con Partners llegan al Mercado

The past five years have seen unprecedented change to the digital landscape in Mexico marked by the vast proliferation of devices and the continued growth in advertising spend as more advertisers look online and across devices to engage their target audiences....
9% - ights/Blog/Momentum-in-Mexico-New-Measurement-and-Partnership-Offerings-Come-to-Market

Medición Multiplataforma en Argentina

During this presentation, Josh Chasin, Chief Research Officer of comScore, Inc., discussed the benefits that comScore's methodology brings to the Argentinian market, reviewed the accreditation's by different authorities worldwide that will allow for better...
9% - ights/Presentations-and-Whitepapers/2016/Multi-platform-Measurement-in-Argentina

Elementos para una medicion exitosa en internet

After a series of big changes in digital measurement over the last couple of last months, we talked with Ivan Marchant about some important issues, like what are the different measurement methodologies used in the digital global marketplace and the tools...
9% - ights/Blog/Elements-for-a-successful-online-measurement

iPhone 6 Series Now Represents Majority of US iPhone Installed Base

Nine years since the introduction of the first iPhone, Apple remains America’s most popular smartphone original equipment manufacturer (OEM) in 2016. In light of Apple’s product event yesterday where they unveiled the latest iPhone SE, it seemed like...
9% - ights/Blog/iPhone-6-Series-Now-Represents-Majority-of-US-iPhone-Installed-Base

comScore and Facebook Partner to Deliver Clients Viewability Insights

comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). The partnership includes viewability metrics for video and...
9% - ights/Press-Releases/2016/4/comScore-and-Facebook-Partner-to-Deliver-Clients-Viewability-Insights

4 points that brands should consider when using Media Programmatic in 2016

Smart creative executions have more impact when delivered to the right people, under the right conditions. At comScore, we break this down into four areas that combine for what we’d call the “verified impression”. More simply, it’s the question advertisers...
9% - ights/Blog/4-points-that-brands-should-consider-when-using-Media-Programmatic-in-2016

Understanding CNNs Unduplicated Cross Media Audience Footprint

comScore and CNN today released a report, based on comScore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a cross-media future, there is an increasing need to understand...
9% - ights/Blog/Understanding-CNNs-Unduplicated-Cross-Media-Audience-Footprint

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch...
9% - ights/Press-Releases/2016/4/CNN-Leverages-comScore-Xmedia-to-Capture-Unified-View-of-Cross-Media-Audience

comScore and Adobe Partner to Deliver Seamless CrossPlatform Audience Insights

We kicked off this year with a promise to create the new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. We’re in a dynamic world that’s characterized...
9% - ights/Blog/comScore-and-Adobe-Partner-to-Deliver-Seamless-CrossPlatform-Audience-Insights

Podcast Consumption on The Rise According To Wondery comScore Study Released Today

One in three podcast listeners expect to increase their podcast consumption over the next six months, following a similar increase in their behavior in the past six months. The results were revealed as part of comScore’s first-of-its-kind study dedicated...
9% - ights/Press-Releases/2016/6/Podcast-Consumption-on-The-Rise-According-To-Wondery-comScore-Study-Released-Today