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Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle

In the rapidly evolving landscape of political and advocacy communications, every dollar spent counts more than ever. With 2024 poised to break records in political and advocacy ad spending, the need for precision and impact is undeniable.
34% - ights/Presentations-and-Whitepapers/2023/Unlocking-the-Secrets-of-Effective-Advocacy-Messaging-with-Big-Data-for-the-2024-Political-Cycle

Football Sees Another Week of Success in Albany Schenectady NY

Residents in the Albany-Schenectady, NY market followed the trend seen across the nation in recent weeks, as broadcast and cable series were dominated by NFL Football.
9% - ights/Blog/Football-Sees-Another-Week-of-Success-in-Albany-Schenectady-NY

Football Fans are in Mid Season Form in Minneapolis St Paul MN

It has been a hectic few weeks for the Minnesota Vikings, thanks to a season-ending injury for star quarterback Kirk Cousins, and a 6-5 record that places them in second in their division.
9% - ights/Blog/Football-Fans-are-in-Mid-Season-Form-in-Minneapolis-St-Paul-MN

Fast Facts: Diwali 2023 on social media

Check out the social engagement throughout Diwali 2023 in this easy-to-digest infographic. See how the festival of lights is celebrated and shared across social media!
9% - ights/Infographics/Fast-Facts-Diwali-2023-on-social-media

Football Coverage Shines on Broadcast and Cable in Sacramento CA

In yet another week of exciting NFL football coverage, Sacramento, CA residents made sure to catch all of this week’s biggest games.
9% - ights/Blog/Football-Coverage-Shines-on-Broadcast-and-Cable-in-Sacramento-CA

Acast Inks Global Partnership with Proximic by Comscore

Acast, the world’s largest independent podcast company, today announced a global partnership with Proximic by Comscore to enable cookie-free audience targeting for podcast advertisers around the world.
9% - ights/Press-Releases/2023/11/Acast-Inks-Global-Partnership-with-Proximic-by-Comscore

The future of cross-platform measurement

While consumers have accelerated their cross-platform behavior in the past 3 years, Comscore has been focused on solving the complexity of unified measurement to meet audiences where they are. Across planning, activating, measuring and learning, we have...
28% - ights/Blog/The-future-of-cross-platform-measurement

L effetto della serie Beckham sui social media

Fisher Stevens' documentary series 'Beckham' premiered on Netflix in October 2023. The four-part miniseries chronicles English footballer David Beckham's story – covering his career on the pitch spanning various international clubs and featuring interviews...
9% - ights/Blog/The-Beckham-series-effect-on-social-media

Comscore Reports Third Quarter 2023 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended September 30, 2023.
9% - ights/Press-Releases/2023/11/Comscore-Reports-Third-Quarter-2023-Results

Strategies that Win: The New Year Sports Segment Guide

The exciting sporting events throughout the first few months of each year bring in record-setting viewership, offering a massive, engaged audience for advertisers to tap into.
9% - ights/Presentations-and-Whitepapers/2023/Strategies-that-Win-The-New-Year-Sports-Segment-Guide