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comScore Releases 2009 Online Auto Insurance Report


45% - ights/Press-Releases/2009/4/comScore-Releases-2009-Online-Auto-Insurance-Report

Relevance is the new Reach: Comscore Interact London 2023 Summit

Comscore’s first Interact Summit in London shared invaluable digital insights for the brand, publisher and agency professionals who gathered for our daylong event in Leicester Square. If there was one theme that continued to emerge in the panel discussions,...
45% - ights/Blog/Relevance-is-the-new-Reach-Comscore-Interact-London-2023-Summit

Comscore Custom Solutions

In a complex and constantly changing world, companies need to react to the competitive environment with answers that can guide their business toward success. At Comscore, we measure what matters to you, to help you make timely decisions based on multiplatform...
45% - fts/Comscore-Custom-Solutions

ARF Holds Kickoff Meeting for Online Research Quality Council (ORQC)

Much has been written in recent weeks about client concerns over the quality of market research work conducted using online “access panels.” (That’s the term popular in Europe, describing an online panel from which survey respondents may be drawn.) Concern...
45% - ights/Blog/ARF-Holds-Kickoff-Meeting-for-Online-Research-Quality-Council-ORQC

MRC Audit


45% - ights/Press-Releases/2007/09/MRC-Audit

Media Metrix 360 UK

Strong industry support has emerged following the announcement earlier this week that comScore, Inc. will be launching its new Media Metrix 360 ‘panel centric hybrid’ solution for digital audience measurement in the U.K..
45% - ights/Press-Releases/2009/6/Media-Metrix-360-UK

Challenges and Opportunities of Measurements in Mobile

As the umbrella of the ‘digital’ ecosystem continues to spread to new platforms and media types, measurement must also adapt to meet the expanding needs of the marketplace. More money is shifting into mobile, so the need to accurately and independently...
44% - ights/Blog/Challenges-and-Opportunities-of-Measurements-in-Mobile

comScore Announces Launch of MMX Multi-Platform As Well As Major Enhancements to Mobile Metrix in India

comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s...
44% - ights/Press-Releases/2017/4/comScore-Announces-Launch-of-MMX-Multi-Platform-As-Well-As-Major-Enhancements-to-Mobile-Metrix-in-India

comScore Campaign Essentials Measurement Capabilities

Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. These metrics have existed for many years, with comScore...
44% - ights/Blog/comScore-Campaign-Essentials-Measurement-Capabilities

Keeping_Ahead_of_Non-Human_Traffic_A_QA_with_Brian_Pugh

The media has been abuzz lately with news stories about invalid web traffic – commonly referred to as fraud – that can wreak havoc on ad campaign delivery and diminish the value of digital as a successful advertising medium. To help speak to these concerns,...
44% - ights/Blog/Keeping_Ahead_of_Non-Human_Traffic_A_QA_with_Brian_Pugh