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Germany Top 20 September 2014
In September 2014, over 80% of Germany’s 56 million users who went online via their desktop computers or laptops also consumed videos online (44.8 million Unique Viewers).
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ights/Rankings/Germany-Top-20-September-2014
comScore Releases September 2014 US Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 192.2 million Americans watched online content videos via desktop computer in September 2014. Google Sites...
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ights/Rankings/comScore-Releases-September-2014-US-Desktop-Online-Video-Rankings
The 4 Ps of Marketing in a Digital World
The 4Ps have acted as a right of passage and guiding tool for marketers for decades. But in today’s complex digital environment, where advancements in technology have rapidly changed the delivery and measurement of digital advertising, what new guiding...
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ights/Blog/The-4-Ps-of-Marketing-in-a-Digital-World
comScore Releases October 2014 US Desktop Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace.
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ights/Rankings/comScore-Releases-October-2014-US-Desktop-Search-Engine-Rankings
Patriots Supera a Seahawks en Engagement Social Previo al Super Bowl XLIX
We analyzed the Twitter accounts of the teams that will play the Super Bowl this weekend. At the end of the game, Latin America recorded a higher rate of mentions on the Patriots account (@Patriots) compared to the Seahawks (@Seahawks).
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ights/Blog/Patriots-Exceed-Seahawks-in-Social-Engagement-Leading-Up-to-Super-Bowl-XLIX
Ad Fraud and Non-Human Traffic How Rampant is the Problem
If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). It’s no secret that these issues do plague the industry, but just how rampant are they?
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ights/Blog/Ad-Fraud-and-Non-Human-Traffic-How-Rampant-is-the-Problem
Good News for Digital Publishers Most Have Low Levels of Non-Human Traffic
While there’s no doubt that ad fraud and Non-Human Traffic (NHT) will continue to be a significant concern for both the buy side and sell side, there is a silver lining for publishers. For the vast majority the overall incidence of NHT on their sites...
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ights/Blog/Good-News-for-Digital-Publishers-Most-Have-Low-Levels-of-Non-Human-Traffic
What Potential Does Pinterest Have as an Advertising Platform
Pinterest first roared onto the social media scene back in 2011 as it became the new toast of tech, but much of its cachet as the new-kid-on-the-block was soon usurped by several mobile-first social media upstarts like Instagram, Snapchat and Vine. And...
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ights/Blog/What-Potential-Does-Pinterest-Have-as-an-Advertising-Platform
The Value of a Digital Ad
Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes. Fortunately,...
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ights/Presentations-and-Whitepapers/2015/The-Value-of-a-Digital-Ad
comScore Releases October 2014 US Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 191.5 million Americans watched online content videos via desktop computer in October 2014.
9% -
ights/Rankings/comScore-Releases-October-2014-US-Desktop-Online-Video-Rankings
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