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Barbenheimer and Redefining Movie Marketing Strategies

It’s a critical time for the industry, and we’ve seen a real boost for the theatrical movie business, with the double release of Barbie and Oppenheimer globally.
9% - ights/Blog/Barbenheimer-and-Redefining-Movie-Marketing-Strategies

Wimbledon 2023 La victoria de Alcaraz inaugura una nueva era en el tenis y las redes sociales se disparan

Social media engagement for Wimbledon-related content from brands, publishers, and influencers around the world reached more than 159 million actions - a 113% increase over 2022.
9% - ights/Blog/Wimbledon-2023-Alcaraz-wins-to-usher-in-a-new-era-with-social-media-a-key-player

Comscore To Announce Second Quarter 2023 Financial Results

Comscore, Inc. (Nasdaq: SCOR) today announced that it plans to hold a conference call on Tuesday, August 8th at 5:00 p.m. ET to discuss its financial results for the second quarter ended June 30, 2023
9% - ights/Press-Releases/2023/7/Comscore-To-Announce-Second-Quarter-2023-Financial-Results

Game On How to Unlock the Potential of Fall Sports Viewership

Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one thing. Fall has arrived.
9% - ights/Blog/Game-On-How-to-Unlock-the-Potential-of-Fall-Sports-Viewership

Targeting Gen Z in the UK market

Comscore's ‘Targeting Gen Z in the UK market’ report takes a deep dive into data around what makes this consumer tick. Watch our presentation as Toby Crisp, Vice President Client Insights alongside Ira Xhelili, Senior Sales Director share new insights...
9% - ights/Presentations-and-Whitepapers/2023/Targeting-Gen-Z-in-the-UK-market

AIs Role in the Partnership of Data Creativity

The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new possibilities such as helping marketers shape or create...
18% - ights/Blog/AIs-Role-in-the-Partnership-of-Data-Creativity

CineEurope 2023

Comscore's Lucy Jones helped open the CineEurope conference with the opening day presentation at the Monday morning Executive Roundtable event -- using Comscore movie and social media data.
9% - ights/Presentations-and-Whitepapers/2023/CineEurope-2023

European Box Office: Engaging Audiences and Future Forecast

Latest European cinema trends: 2023 box office performance across Europe including the full-year forecast
9% - ights/Presentations-and-Whitepapers/2023/European-Box-Office-Engaging-Audiences-and-Future-Forecast

Gambling – digital e social insights

Uma movimentação nos negócios digitais que vem crescendo e proporcionando oportunidades para marcas e influenciadores: a categoria de apostas está muito mais consolidada nos últimos tempos. Confira este material que a Comscore Brasil preparou: Gambling,...
9% - ights/Presentations-and-Whitepapers/2023/Gambling-digital-e-social-insights

Proximic by Comscore Announces 5000 Advertiser Milestone for ID free Predictive Audience Solution

Proximic by Comscore today announced new and expanded integrations with Adobe, Publica and Teads, helping to extend the reach of their industry-leading Predictive Audience segments, which are now serving more than 5,000 advertiser clients.
9% - ights/Press-Releases/2023/6/Proximic-by-Comscore-Announces-5000-Advertiser-Milestone-for-ID-free-Predictive-Audience-Solution