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Trustworthy Accountability Group TAG Anti-Piracy Program Grants comScore Validated DAAP Certification

comScore (NASDAQ: SCOR) today announced that the company is now certified as a Validated Digital Advertising Assurance Provider (DAAP) through the Trustworthy Accountability Group (TAG) Anti-Piracy program, which helps keep brands safe from appearing...
9% - ights/Press-Releases/2016/3/Trustworthy-Accountability-Group-TAG-Anti-Piracy-Program-Grants-comScore-Validated-DAAP-Certification

comScore Releases January 2016 US Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in January with 63.8 percent of search queries conducted.
9% - ights/Rankings/comScore-Releases-January-2016-US-Desktop-Search-Engine-Rankings

comScore and News UK Wins IAB Europe Research Award

comScore, Inc. (NASDAQ: SCOR) announced that they have been selected as the winner of the 2016 IAB Europe Research Award for Research and Data Innovation on their recent study with News UK and Keller Fay.
9% - ights/Press-Releases/2016/5/comScore-and-News-UK-Wins-IAB-Europe-Research-Award

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect brand experiences across multiple screens.
9% - ights/Presentations-and-Whitepapers/2016/A-21st-Century-Approach-to-Multi-Screen-Audience-Measurement

Unlocking The Power of Programmatic

Invalid and non-human traffic have been plaguing advertisers and agencies for years, but until now the industry has not had the tools needed to solve this issue. Today, optimizing ad campaigns toward quality traffic typically falls to publishers to execute,...
9% - ights/Presentations-and-Whitepapers/2016/Unlocking-The-Power-of-Programmatic

Effect of Viewability On Lift: A Story in Four Simple Graphs

If John Wanamaker were alive today, he might still be struggling with questions about ‘which half’ of a campaign was effective, but he surely would not argue with this statement: an ad that can’t be seen has no chance of doing its job of eliciting a feeling,...
9% - ights/Presentations-and-Whitepapers/2016/Effect-of-Viewability-On-Lift-A-Story-in-Four-Simple-Graphs

Combatir el fraude para incrementar el ROI: un debate con Kellogg y Krux

In this case study, learn how Krux and comScore partner to help Kellogg reduce invalid traffic, automate optimization and save $2 million dollars in wasted ad spend.
9% - ights/Presentations-and-Whitepapers/2016/Combating-Fraud-to-Drive-ROI-A-Kellogg-and-Krux-Case-Study

comScore Industry Trust Solution for Programmatic Now Available in 44 Countries

comScore, Inc. (NASDAQ : SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent...
9% - ights/Press-Releases/2015/4/comScore-Industry-Trust-Solution-for-Programmatic-Now-Available-in-44-Countries

AppNexus Joins comScore Industry Trust

As of today, comScore Trust Profiles – the first phase of the company’s Industry Trust initiative that allows buyers to use key comScore advertising metrics directly in select programmatic trading platforms – are available to AppNexus customers in the...
9% - ights/Blog/AppNexus-Joins-comScore-Industry-Trust

comScore & Digital Analytix

Knowing that 92% of all global digital data were generated in the last two years, we need urgently to understand how to leverage all the insights generated in real time.
9% - ights/Presentations-and-Whitepapers/2015/comScore-and-Digital-Analytix