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Optimise Toward Golden Impressions to Put Trust Back Into Digital Advertising

The issues of viewability, brand safety and invalid traffic, particularly non-human traffic, have increasingly given rise to negative connotations for our industry. These combined have slowly dripped away at the underlying faith in the digital ecosystem....
9% - ights/Blog/Optimise-Toward-Golden-Impressions-to-Put-Trust-Back-Into-Digital-Advertising

comScore Announces Its Bid Ratings Solution is Now Live

Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced that its pre-bid technology solution, Bid Ratings™, is now live in eight leading programmatic buying platforms, including AppNexus, Centro, Netmining, RhythmOne,...
9% - ights/Press-Releases/2015/10/comScore-Announces-Its-Bid-Ratings-Solution-is-Now-Live

Insights and Opportunities in the Mobile Age

In this session, comScore Senior Vice President, Asia Pacific, Joe Nguyen, took a deep dive into the key drivers and trends of the mobile age. Measurement, being a key driver for any growing industry, does come with its own set of challenges and opportunities....
9% - ights/Presentations-and-Whitepapers/2015/Insights-and-Opportunities-in-the-Mobile-Age

It's Make it or Break it Time for the Fall TV Season

September is here and with it comes fall foliage, back to school sales and the much anticipated start to the new TV season. Between now and December, networks will premiere almost 40 new programs in an effort to catch our attention and create this season's...
9% - ights/Blog/It-s-Make-it-or-Break-it-Time-for-the-Fall-TV-Season

MDA and comScore Release Rankings of Top Web Entities in Malaysia for August 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released...
9% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-August-2015

Push Play: Is your video strategy driving results or stuck on “Pause"?

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad...
9% - ights/Presentations-and-Whitepapers/2015/Push-Play-Is-your-video-strategy-driving-results-or-stuck-on-Pause-US-CA

The Digital Landscape in Brazil

Do you know your audience? Millennials not only account for nearly half of Brazil's digital population, but are also responsible for 53% of total online minutes and page views every month.
9% - ights/Presentations-and-Whitepapers/2015/The-Digital-Landscape-in-Brazil

2015 Global Digital Future in Focus

In this report, we will examine key trends affecting the global digital ecosystem. We will show how the landscape has changed, who is leading the way, and what other regions can expect to see.
9% - ights/Presentations-and-Whitepapers/2015/2015-Global-Digital-Future-in-Focus

comScore's read on Black Friday

Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses growing online sales, and traffic in stores this Black Friday weekend on CNBC.
9% - ights/Videos/Interview/comScores-read-on-Black-Friday

comScore Reports October 2015 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for October 2015. Apple ranked as the top smartphone...
9% - ights/Rankings/comScore-Reports-October-2015-US-Smartphone-Subscriber-Market-Share