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PubMatic Partners with Proximic by Comscore Giving Media Buyers Scalable ID-less Targeting Solutions

PubMatic and Proximic by Comscore announced the integration of Proximic by Comscore’s Predictive Audiences and Content Targeting solutions into the PubMatic platform.
9% - ights/Press-Releases/2023/3/PubMatic-Partners-with-Proximic-by-Comscore-Giving-Media-Buyers-Scalable-ID-less-Targeting-Solutions

About Proximic by Comscore


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Who is today’s Spotify Consumer

If you’re looking for actionable insights to build audiences on audio streaming platforms, we unpack one of the largest platforms in the world: Spotify.
9% - ights/Blog/Who-is-today-s-Spotify-Consumer

Pulling Back the Curtain on the 2023 Oscars

With the momentum of a brighter year at the Box Office and several blockbuster nominees, the Oscars were all the buzz this past Sunday, March 12, 2023.
9% - ights/Blog/Pulling-Back-the-Curtain-on-the-2023-Oscars

Say hello to Proximic by Comscore

Your Programmatic Targeting Partner. Backed by Comscore.
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Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Targeting Division

Proximic By Comscore To Provide Multiple Solutions to Enhance the Overall Value of Programmatic Campaigns
9% - ights/Blog/Comscore-Introduces-Proximic-by-Comscore-as-a-Dedicated-Programmatic-Targeting-Division

JioCinema and the 2022 FIFA World Cup

JioCinema is a popular streaming platform in India, providing users with a vast library of movies, TV shows, and other multimedia content. In the past couple of months, the platform has expanded its reach by broadcasting major sporting events, most notably,...
9% - ights/Blog/JioCinema-and-the-2022-FIFA-World-Cup

Sneak Peak State of Gaming 2023

Gaming has been a growing area of media for years; during the beginning of the pandemic we observed significant growth in the space as more gamers had time at home, and this past year was yet another big year for games and related content.
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Deinfluencing Unwrapped

When is influence not influence?
9% - ights/Blog/Deinfluencing-Unwrapped

Selena Gomez supero a Kylie Jenner como numero 1 en Instagram

Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caused this shift of power and how this is affecting these...
9% - ights/Blog/Selena-Gomez-overtakes-Kylie-Jenner-as-number-1-on-Instagram