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Staying Ahead of Invalid Traffic in Digital Audience Measurement

Since the dawn of the Internet, spam has been one of the most prevalent issues plaguing legitimate digital businesses. This persistent pest exists in a variety of very familiar forms, such as email, link and search spam. In comScore’s business of measuring...
36% - ights/Blog/Staying-Ahead-of-Invalid-Traffic-in-Digital-Audience-Measurement

comScore Introduces Digital Analytix: Overcoming Pain Points with Digital Data

Today, comScore introduced a next generation web analytics product to the market called Digital Analytix. We’re excited about it for a lot of reasons, but mostly because it solves a number of ongoing challenges that we believe have caused pain for the...
36% - ights/Blog/comScore-Introduces-Digital-Analytix-Overcoming-Pain-Points-with-Digital-Data

M:Metrics Acquired


36% - ights/Press-Releases/2008/05/M-Metrics-Acquired

Green Monday Surges 15 Percent to 16 Billion in Desktop Sales to Rank as 3rd Heaviest Day of the Holiday SeasontoDate

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 38 days of the November-December 2014 holiday season. For the holiday season-to-date,...
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Nine Consecutive Billion Dollar Days of Online Desktop Spending Mark the Longest Streak Ever

The dust is finally beginning to settle after a busy last couple of weeks for retailers. Black Friday and Cyber Monday are now in the rearview mirror, allowing us to temporarily enter cruise control in the week ahead of Green Monday and reflect on how...
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Eleven Consecutive Billion Dollar Days of Online Desktop Spending from Thanksgiving through Cyber Week Mark the Longest Streak Ever

comScore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 34 days of the November-December 2016 holiday season. For the holiday season-to-date, $38.0 billion has been spent online, marking...
35% - ights/Press-Releases/2016/12/Eleven-Consecutive-Billion-Dollar-Days-of-Online-Desktop-Spending-from-Thanksgiving-through-Cyber-Week-Mark-the-Longest-Streak-Ever

Customer Satisfaction Grows for Financial Institutions and Banking Websites in 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the 2011 edition of its annual State of Online and Mobile Banking report, which provides a comprehensive view of the key online and mobile banking trends in the U.S....
35% - ights/Press-Releases/2012/2/Customer-Satisfaction-Grows-for-Financial-Institutions-and-Banking-Websites-in-2011

On Branding Versus Direct Response Advertising

A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on the relative merits of direct response versus branding...
35% - ights/Blog/On-Branding-Versus-Direct-Response-Advertising

Keeping Score with Social Media Marketing and Measurement: Three Things to Consider Before Getting Started

I was a member of the measurement panel at the IAB Social Media Conference recently, and we talked a lot about the social media ‘scorecard.’ There were a variety of perspectives represented as Bryan Wiener, CEO of 360i, moderated the discussion between...
35% - ights/Blog/Keeping-Score-with-Social-Media-Marketing-and-Measurement-Three-Things-to-Consider-Before-Getting-Started

comScore Releases Overview of European Internet Usage for May 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 366.9 million unique visitors went online in May 2011 for an average of 26.8 hours per person. This study draws its...
35% - ights/Press-Releases/2011/7/comScore-Releases-Overview-of-European-Internet-Usage-for-May-2011