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Neobancos Vienen para quedarse

La necesidad de una mayor inclusión digital en el sector financiero ha incitado la aparición de nuevos operadores financieros 100% digitales, poniendo el foco en una audiencia joven y digital están consiguiendo ampliar en gran medida la oferta financiera...
9% - ights/Blog/Neobancos-Vienen-para-quedarse

Caminando hacia una medición de audiencia integral

@RTVE ha tenido en el último mes de noviembre más de 49 Millones de vídeos vistos en TikTok, 31 Millones en YouTube y más de 1,1 millones de interacciones en el entorno Meta. ¿Podemos conformarnos con medir la audiencia de RTVE en sus plataformas propias?...
32% - ights/Blog/Caminando-hacia-una-medicion-de-audiencia-integral

Comscore Releases Rankings for Digital and General News in Social Media

Comscore, Inc.(NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media, today released the top properties by audience size and engagement (average minutes per user),and General News social engagement (cross-platform actions) in...
9% - ights/Press-Releases/2022/12/Comscore-Releases-Rankings-for-Digital-and-General-News-in-Social-Media

Adform Rolls-Out Comscore Predictive Audiences Globally

Adform, the leading global independent advertising platform, and Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expanded partnership, bringing Comscore Predictive Audiences to Adform’s...
18% - ights/Press-Releases/2022/12/Adform-Rolls-Out-Comscore-Predictive-Audiences-Globally

2022 Year in Review Music Industry

Music is a big deal every year, but 2022 had some unique conditions that made it an especially interesting industry to watch.
9% - ights/Blog/2022-Year-in-Review-Music-Industry

Global and Asian Box Office Overview

At the CineAsia Expo 2022, held in Bangkok Thailand [December 5-8], Comscore presented an Overview of the Global Theatrical Box Office Grosses with highlights on Market Shares and change year on year across the different regions around the world.
9% - ights/Presentations-and-Whitepapers/2022/Global-and-Asian-Box-Office-Overview

Measuring Social Engagement

How can brands truly embrace social and optimize their impact? A panel of experts that have incorporated Social Engagement into their core marketing strategy share their learnings on how they have created value around social media.
60% - ights/Videos/Presentation/Measuring-Social-Engagement

Challenges and ideas to monetize video content by publishers creators

Video Measurement (OD content / Live streams / SFV / News) growth is driving the industry because the format delivers the attention brands need and content consumers want. Technology is working with brands to chart the next generation of customized video...
9% - ights/Videos/Presentation/Challenges-and-ideas-to-monetize-video-content-by-publishers-creators

Measuring Video Consumption

Video is a format that has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. It truly is an entire new world of content. Our panel of industry experts will explain how they're taking advantage of this...
56% - ights/Videos/Presentation/Measuring-Video-Consumption

The Consumer Centric Measurement Revolution

Comscore CEO Jon Carpenter shares the critical changes in media consumption patterns and the opportunities emerging for marketers, agencies and content creators. Watch his full presentation from AdvertisingWeek NY 2022 below.
9% - ights/Presentations-and-Whitepapers/2022/The-Consumer-Centric-Measurement-Revolution