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Privacy Policy

This Privacy Statement describes comScore’s privacy-related policies and practices as they relate to the collection and use of information gathered from visitors to comscore.com.
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Caminando hacia una medición de audiencia integral

@RTVE ha tenido en el último mes de noviembre más de 49 Millones de vídeos vistos en TikTok, 31 Millones en YouTube y más de 1,1 millones de interacciones en el entorno Meta. ¿Podemos conformarnos con medir la audiencia de RTVE en sus plataformas propias?...
32% - ights/Blog/Caminando-hacia-una-medicion-de-audiencia-integral

comScore Releases 2010 U.S. State of Online Banking Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the 2010 addition of its annual State of Online Banking Report. The study, based on a survey of more than 2,500 U.S. Internet users and behavioral data from comScore’s...
32% - ights/Press-Releases/2010/5/comScore-Releases-2010-U.S.-State-of-Online-Banking-Report

From GSMA MMM to Mobile Metrix

Earlier this week comScore launched Mobile Metrix in the United Kingdom, which applies comScore’s unified approach to mobile measurement through the combination of mobile panels and census-based tagging.
32% - ights/Blog/From-GSMA-MMM-to-Mobile-Metrix

comScore Launches Segment Metrix

comScore today introduced comScore Segment Metrix, a new tool that works with a variety of consumer segmentation schemes to give marketers the ability to track, analyze and report Internet activity by their most important consumer groups. The product...
32% - ights/Press-Releases/2007/07/comScore-Launches-Segment-Metrix

comScore Audience Advantage™ for CPG Helps Improve Digital Advertising Effectiveness and Efficiency for Consumer Packaged Goods Advertisers

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Microsoft Advertising will use the comScore Audience Advantage™ platform to help consumer packaged goods (CPG) advertisers in the U.S., including Campbell Soup Company...
32% - ights/Press-Releases/2010/2/comScore-Audience-Advantage-for-CPG-Helps-Improve-Digital-Advertising-Effectiveness-and-Efficiency-for-Consumer-Packaged-Goods-Advertisers

Accenture comScore and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In Store Purchase Behavior

A groundbreaking study from Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand...
32% - ights/Press-Releases/2012/1/Accenture-comScore-and-dunnhumbyUSA-Study-Shows-Direct-Correlation-Between-CPG-Brand-Website-Usage-and-In-Store-Purchase-Behavior

A Security And Big Data Approach to Non Human Traffic Removal

In order to create comprehensive capabilities to remove non-human traffic (NHT) comScore has been at the forefront of the idea of combining IT security techniques with big data analytics.
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VideoAmp Unveils Advanced Television ATV Ignite the Industrys First Automated Solution for Total Video and Linear TV Planning Buying and Optimization

VideoAmp, The Total Video platform for the TV and video ecosystem, today unveiled its newest product - Advanced Television (ATV) Ignite. VideoAmp’s ATV Ignite launch partners include, comScore, Neustar, LiveRamp, and NinthDecimal.
32% - ights/Press-Releases/2017/1/VideoAmp-Unveils-Advanced-Television-ATV-Ignite-the-Industrys-First-Automated-Solution-for-Total-Video-and-Linear-TV-Planning-Buying-and-Optimization

Safely Navigating Election Advertising in 2022 A QA with L2 and Comscore

This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind cookie-free audience solution based on voter insights offers safe and effective election...
32% - ights/Blog/Safely-Navigating-Election-Advertising-in-2022-A-QA-with-L2-and-Comscore