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Highlights from the 2022 INTERACT Summit

It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “Finding our New Culture”, and this ran the gamut from...
26% - ights/Blog/Highlights-from-the-2022-INTERACT-Summit

Relive the highlights of INTERACT 2022

Relive the highlights of INTERACT 2022, watch the full recording.
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Fireside chat with Tiktok's Adrienne Lehens

TikTok can be an extremely valuable tool for marketers to reach their ideal audiences and create fan communities. But how can brands truly embrace the platform and optimize their impact? A panel of experts from brands that have incorporated TikTok into...
56% - ights/Videos/Presentation/Fireside-chat-with-Tiktok-s-Adrienne-Lehens

Fireside chat with Modelez International’s Senior Director, US Insights & Analytics, Baked Snacks and On-the-go Portfolios, Cristina Chiesa

At the $26 billion dollar snacking company, Mondelēz International, Cristina Chiesa has made it a mission to build a learning culture that approaches new ideas with an open mind to results instead of a pass/fail mentality. In a fireside chat with Comscore...
9% - ights/Videos/Presentation/Fireside-chat-with-Modelez-International-s-Cristina-Chiesa

Americans Are Adopting Ad-Supported Streaming Services

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase...
9% - ights/Press-Releases/2022/6/Americans-Are-Adopting-Ad-Supported-Streaming-Services

Comscore Enables Holistic View of Online Consumer Engagement

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today launched Total Digital, which integrates Comscore’s digital and social measurement solutions into a unified, user-friendly dashboard to provide marketers,...
9% - ights/Press-Releases/2022/6/Comscore-Enables-Holistic-View-of-Online-Consumer-Engagement

Encuentro Industria del CINE

En estas circunstancias tan excepcionales en la que nos encontramos, desde Comscore, queremos ofrecer un punto de encuentro que se repita periódicamente en el que la industria del CINE pueda compartir experiencias e inquietudes para ayudarnos a encontrar...
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India-s Cryptocurrency Boom

The pandemic in 2020 wreaked havoc across the world, the effects of which were felt by the global economy. This caused several commodities and assets to start losing their value and led to people to look for alternate assets to invest in. Owing to the...
9% - ights/Blog/India-s-Cryptocurrency-Boom

Comscore Adds CTV Measurement to Video Metrix Multi-Platform

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
9% - ights/Press-Releases/2022/6/Comscore-Adds-CTV-Measurement-to-Video-Metrix-Multi-Platform