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Majority of US Mobile Users Now Access Mobile Media

September marked the first month when more than half (50.4%) of the total U.S. mobile audience used mobile media (which includes browsing the mobile web, accessing applications or downloading content). In the past year, the U.S. mobile media audience ...
9% - ights/Infographics/Majority-of-US-Mobile-Users-Now-Access-Mobile-Media

Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising

With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant number of online display ads across the web, outpacing...
9% - ights/Infographics/Political-Candidates-Use-Different-Strategies-to-Engage-Voters-Through-Digital-Advertising

Nearly Half of EU5 Smartphone Users are Gamers

In the three month average ending February 2012, the number of EU5 smartphone users playing games at least once a month increased 55 percent over the past year to 46.4 million smartphone users (representing 42 percent of the EU5 audience). The UK proved...
9% - ights/Infographics/Nearly-Half-of-EU5-Smartphone-Users-are-Gamers

Do QR Codes Work Best in Magazines and Newspapers

Over 14.2 million smartphone users scanned a QR/Bar code, reaching 14.5 percent of the smartphone audience in EU5 (France, Germany, Italy, Spain and UK) during the three month average ending March 2012. More than half of the smartphone audience that scanned...
9% - ights/Infographics/Do-QR-Codes-Work-Best-in-Magazines-and-Newspapers

Weather A British Obsession Moves Online

In the UK, nearly 10.6 million unique visitors went online to check the weather in April 2012; a strong increase of 20 percent compared to the previous month. The top 5 weather sites saw double digit growth rates, showcasing the Brits’ penchant for knowing...
9% - ights/Infographics/Weather-A-British-Obsession-Moves-Online

Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months

During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers accessing both air and hotel content. The most popular air travel-related...
9% - ights/Infographics/Nearly-1-in-5-U.S.-Smartphone-Owners-Booked-Travel-on-their-Device-in-Past-Three-Months

Android Accounts for Majority of Japan’s Smartphone Market

More than 19.3 million people in Japan owned smartphones during the three months ending in February 2012, up 28 percent versus November. Android’s share of the smartphone market reached 61.4 percent, while Apple ranked second with 34.2 percent of the...
9% - ights/Infographics/Android-Accounts-for-Majority-of-Japan-s-Smartphone-Market

Google Sites, Microsoft Sites and Facebook Rank as Top Online French Properties in March

Nearly 48 million unique users went online in March 2012 in France. Google Sites continued to rank as the top online property, attracting 44.3 million unique visitors, displaying a slight increase over the past month. Microsoft Sites ranked second with...
9% - ights/Infographics/Google-Sites-Microsoft-Sites-and-Facebook-Rank-as-Top-Online-French-Properties-in-March

Tablet Competition Heats Up Kindle Fire Captures more than Half of US Android Tablet Market

The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among U.S. buyers of tablets. Within the Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011...
9% - ights/Infographics/Tablet-Competition-Heats-Up-Kindle-Fire-Captures-more-than-Half-of-US-Android-Tablet-Market

Online Newspaper Audiences Grow Ahead of French Elections

Over the past few years Le Figaro and Le Monde have fought for the crown of the largest online newspaper in France. In the last 15 months alone, the top spot changed hands 8 times. In February 2012, Le Figaro led the Newspaper category in France, having...
9% - ights/Infographics/Online-Newspaper-Audiences-Grow-Ahead-of-French-Elections