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Tablets Now Account for 28 Percent of Non-Computer Digital Traffic in the US

Today, Amazon entered the rapidly growing tablet market with the introduction of Kindle Fire. The latest data from comScore Device Essentials shows that tablets account for an increasing share of digital traffic as consumers continue to integrate these...
9% - ights/Infographics/Tablets-Now-Account-for-28-Percent-of-Non-Computer-Digital-Traffic-in-the-US

Half of US Tablet Owners Made a Purchase on Device in September

For retail brands, understanding how consumers use tablets to research and make purchases is a critical component in a comprehensive digital strategy, especially as adoption of tablets continues to increase. During the month of September, nearly half...
9% - ights/Infographics/Half-of-US-Tablet-Owners-Made-a-Purchase-on-Device-in-September

Two Thirds of Tablet Owners Play Games on Their Device

Two-thirds of U.S. tablet owners played a game on their device in September, with 23% doing so almost every day. Listening to music was also a popular activity, with 62% of tablet owners reporting listening to music downloaded from a music service and...
9% - ights/Infographics/Two-Thirds-of-Tablet-Owners-Play-Games-on-Their-Device

The Irish Times Leads Online Newspaper Category in Ireland

In Ireland, newspaper sites reached more than 75 percent of the total internet audience in August 2011. The online presence of The Irish Times was the leading site in the category attracting 666,000 unique visitors during the month. Independent.ie ranked...
9% - ights/Infographics/The-Irish-Times-Leads-Online-Newspaper-Category-in-Ireland

Visits to Mail Online More Than Double Over Past Six Months in UK

In the UK, visitors to newspaper sites have increased by 5.6 percent over the past six months, attracting a total of 27.8 million unique visitors during August 2011. Total visits to newspaper sites showed an even stronger growth rate with 15.5 percent...
9% - ights/Infographics/Visits-to-Mail-Online-More-Than-Double-Over-Past-Six-Months-in-UK

In Europe, 10 Percent of Newspaper Visits Preceded by Facebook

In November 2011, 181.5 million unique people in Europe visited Newspaper sites, an increase of 9 percent from the previous year. An analysis of the sites visited by Europeans prior to visiting the top 5 Newspaper sites shows at least 10 percent of visits...
9% - ights/Infographics/In-Europe-10-Percent-of-Newspaper-Visits-Preceded-by-Facebook

Services Lead the Top 10 Categories in Spain

In July 2011, the Services category had the largest audience in Spain attracting 23.2 million unique visitors, but seeing a slight decrease of 0.9 percent compared to the previous month.* Search and Navigation sites such as Google Search and Bing ranked...
9% - ights/Infographics/Services-Lead-the-Top-10-Categories-in-Spain

Facebook Leads by Engagement in France

In France, 47.8 million internet users spent a total of nearly 1.2 billion hours online in December 2011. Google Sites was the top online property by unique visitors, attracting over 44.8 million people who spent a total of 137.5 million hours on the...
9% - ights/Infographics/Facebook-Leads-by-Engagement-in-France

Younger Generations Drive Latin American and Asian Online Markets

Many of the world's fastest growing online markets are in Latin America and Asia where younger generations are driving digital adoption. A look at which global markets are driven by young Internet populations showed Venezuela having the highest percentage...
9% - ights/Infographics/Younger-Generations-Drive-Latin-American-and-Asian-Online-Markets

Canadians Watch Most Online Videos

An analysis of selected online video markets by engagement revealed that viewers in Canada and the U.S. averaged the highest number of videos per viewer in October, at 303 videos and 286 videos, respectively. Viewers in the UK averaged 268 videos per...
9% - ights/Infographics/Canadians-Watch-Most-Online-Videos