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Fast Facts: O mundo celebra Pride 2024

During Pride Month, the world unites to celebrate LGBTQ+ communities. This brief infographic looks at the engagement of media content, brands, and influencers celebrating Pride, its distribution across different social platforms, and some highlighted...
9% - ights/Infographics/Fast-Facts-World-celebrates-Pride-Month-2024

Jose Luis Espinosa es el nuevo Country Manager de Comscore Mexico

Comscore (NASDAQ: SCOR), socio confiable para la planificación, transacción y evaluación de medios en múltiples plataformas, anuncia el nombramiento de José Luis Espinosa como nuevo Country Manager de Comscore México.
9% - ights/Press-Releases/2025/1/Jose-Luis-Espinosa-es-el-nuevo-Country-Manager-de-Comscore-Mexico

Comscore to Announce First Quarter 2025 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the first quarter ended March 31, 2025 on Tuesday, May 6th at...
9% - ights/Press-Releases/2025/4/Comscore-to-Announce-First-Quarter-2025-Financial-Results

Driving campaign efficiency ​with privacy-centric, ID-free targeting

Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.
9% - e-Studies/Driving-campaign-efficiency-with-privacy-centric-ID-free-targeting

Lowering cost per diagnosis (Dx)​ with privacy-centric, ID-free targeting​

Butler/Till utilized Proximic by Comscore’s privacy-centric, ID-free health targeting to compare performance outcomes against competitor health audiences for a major pharmaceutical brand.
9% - e-Studies/Lowering-cost-per-diagnosis-Dx-with-privacy-centric-ID-free-targeting

The Changing Face of Formula 1

Formula 1 is no longer just a technically driven sport for male enthusiasts. It's become a global entertainment phenomenon, with a rapidly evolving and increasingly diverse fan base. Let me break down the key insights that are reshaping this high-octane...
9% - ights/Blog/The-Changing-Face-of-Formula-1

Improving campaign outcomes​ with privacy-centric, ID-Free targeting​

Butler/Till utilized Symphony Health, an ICON plc company’s HealthRankings audiences, combined with Proximic’s Predictive Audience technology to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical...
9% - e-Studies/Improving-campaign-outcomes-with-privacy-centric-ID-Free-targeting

Comscore Launches Certified Deal IDs in Magnites SSP

Comscore Certified Deal IDs, initially available through Magnite's supply-side platform (SSP), leverage Comscore's trusted content measurement rankings to offer advertisers a reliable path to high-quality programmatic inventory, enabling more effective...
9% - ights/Press-Releases/2025/5/Comscore-Launches-Certified-Deal-IDs-in-Magnites-SSP

Infographic-Leading Online Video Properties Worldwide

The French economic newspaper Les Echos recently published an infographic using comScore data showing the main online video properties worldwide in January 2013. In 12th place is the French online video site Dailymotion, which attracted 116.12 million...
9% - ights/Infographics/Infographic-Leading-Online-Video-Properties-Worldwide

Nearly 2 in 3 Dutch Internet Users visit Banking Sites

155 million internet users in Europe accessed a banking website via their PC in February 2013 and spent an average of 35.8 minutes per visitor on these sites. Out of the 18 European markets analysed, Netherlands tops the rankings with 64.3 percent of...
9% - ights/Infographics/Nearly-2-in-3-Dutch-Internet-Users-visit-Banking-Sites