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The State of Social Media

The State of Social Media 2021 explores the platforms, categories, brands, and content steering the growth of the social media universe and internet culture and unpacks for marketers the key drivers of engagement.
9% - ights/Presentations-and-Whitepapers/2022/The-State-of-Social-Media

Comscore to Announce Fourth Quarter and Full Year 2021 Financial Results

Comscore, Inc. (Nasdaq: SCOR) announced that it plans to hold a conference call on Monday, February 28th at 5:00 p.m. ET to discuss its financial results for the fourth quarter and full year ended December 31, 2021.
9% - ights/Press-Releases/2022/2/Comscore-to-Announce-Fourth-Quarter-and-Full-Year-2021-Financial-Results

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting.
9% - ights/Presentations-and-Whitepapers/2022/Privacy-Forward-Programmatic-Audience-Targeting

Comscore anuncia la adquisicion de Shareablee

Comscore (NASDAQ: SCOR), ha anunciado la adquisición de Shareablee, la empresa líder en medición y análisis en redes sociales. Con esta incorporación, Comscore planea expandir sus mediciones de audiencia MMX® y Video Metrix® para incluir los indicadores...
9% - ights/Press-Releases/2022/2/Comscore-anuncia-la-adquisicion-de-Shareablee

Social Media Monetization for Media Sellers

In this webinar, we shared how media companies and sellers can gain an unmatched understanding of consumer engagement across social media platforms and earn the potential dollars that flow from unlocking desirable audiences on social media.
9% - ights/Presentations-and-Whitepapers/2022/Social-Media-Monetization-for-Media-Sellers

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using the Comscore Predictive Audiences guide to programmatic audience targeting.
9% - ducts/Programmatic-Targeting/Privacy-Forward-Programmatic-Audience-Targeting

Its time to divest from the misinformation ecosystem

As we enter a new year with an evolving media environment and huge political ramifications at play, it has become increasingly risky for advertisers to align safely within reliable news content. Online misinformation has moved beyond that of being...
9% - ights/Blog/Its-time-to-divest-from-the-misinformation-ecosystem

Comscore renueva con AIMC su contrato de auditoría

Comscore ha renovado para el año 2022 su contrato de auditoría con AIMC (Asociación para la Investigación de Medios de Comunicación), asociación sin ánimo de lucro que representa los intereses del mercado de medios y publicidad español y que realiza la...
47% - ights/Press-Releases/2022/1/Comscore-renueva-con-AIMC-su-contrato-de-auditoria

Entravision Kicks Off 2022 with Addition of Comscore’s Census-Based Local Audience Measurement for Palm Springs Market

Comscore and Entravision Communications Corporation today jointly announced a new agreement for local audience measurement. Under the terms of the agreement, Entravision will use Comscore’s next-generation linear audience measurement service as its local...
9% - ights/Press-Releases/2022/1/Entravision-Kicks-Off-2022-with-Addition-of-Comscore-s-Census-Based-Local-Audience-Measurement-for-Palm-Springs-Market

The four unexpected behavioural trends in Asia-Pacific

In this blog post, we consider four unexpected trends that have emerged in the aftermath of the Covid-19 pandemic. The data covers Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.
9% - ights/Blog/The-four-unexpected-behavioural-trends-in-Asia-Pacific